Vodafone Initiates 'Jaadu Ginni Ka' - a Financial Literacy Programme in Gujarat


To enhance the quality of life in our nation, Vodafone Foundation launches Jaadu Ginni Ka, a financial literacy programme in Ahmedabad. Inaugurated by Anarben Patel, Social Activist & Founder, Gramshree on the eve of Gujarat Sthapna Diwas, Vodafone aims to reach out to one crore Indians by 2020 to aid government’s  vision of financial inclusion.

Speaking at the event, Anarben Patel, Chief Guest, says, “Safeguarding against financial frauds and leveraging technology to access financial services are two of the most important interventions with respect to Financial Inclusion needed in our country at this point of in time. I am happy that Vodafone India Foundation has come up with an initiative to create awareness on various aspects of Financial Literacy which would be implemented by partners such as Learning Links Foundation.”

For over more than two decades, Vodafone has been focused on doing social goods around the world and as their reach expands from mobile to connectivity, Vodafone provides opportunities for the benefit of our country. Working alongside with some of the key development agencies and key charities, Vodafone brings social change on a large scale in India. With the introduction of ‘Jaadu Ginni Ka’, Vodafone plans to monitor real-world topics like Basic Concepts, Borrowings, Investments, and Financial Planning.

Pledging towards Financial Literacy, P. Balaji, Director, External Affairs & CSR, Vodafone India Ltd, avers, “With India on the route to becoming a digital first   nation, we believe that financial literacy is the need of the hour. Through our programme, we aim to educate citizen   to lead a financially dignified life by making correct choices. Our focus is also to provide contextual and customized financial literacy content to the population at the bottom of the pyramid. We are happy to start our journey from Ahmedabad and are immensely thankful to the local government for partnering with us and helping us in creating a financially inclusive nation.”

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