How VPS Hosting Enhances Website Security and Much More
There is certainly no shortage of people bringing startup ideas to market. It is easy to create a WordPress site, get a domain name, and launch a website for a business these days. It is also affordable. With theme and hosting provider costs in the less than $5 range a month, why not right? It is the entrepreneur dream!
But this often means you are getting the lowest hosting service available — shared hosting. Don’t get me wrong, this is not bad at first. As you scale, however, you may need to reconsider the shared hosting life for your website and business.
Why? Scaling your site means more site visitors, and this can cause a number of issues on a shared server, like slow page load times, uptime issues, and especially site security problems. There is a solution! Virtual private servers, or VPS hosting. What is the difference between VPS hosting and shared servers? Quite a lot.
Scaling to VPS Hosting Provides Better User Experience
Scaling your business also means scaling your server capabilities. There are a lot of things happening in the digital era that can affect website performance and user experience, two big time ranking signals for Google. VPS hosting for your site can ensure you are providing both in a powerful way.
User experience is a buzzword these days, and one of the main factors behind providing a quality user experience is site speed and accessibility. According to research, just one second of slower load time causes 11 percent less page views, 7 percent loss of conversions, and a 16 percent decrease in user satisfaction.
“In fact, 47% of consumers expect websites to load in two seconds or less — and 40% will abandon a page that takes three or more seconds,” The Daily Egg explained. “This means that if your site takes more than three seconds to load, you lose almost half of your visitors before they even arrive on your site.”
Why does this matter for hosting? When you have a website parked on a shared server, you are essentially sharing bandwidth and disk space with hundreds of other websites. This can cause slow page load times and even uptime problems. VPS hosting combats this.
VPS Hosting Enhance Website Security
Security is a big issue in today’s digital world. There are more cyber attacks than ever before, and your business data and the personal information of your customers is at risk. Cyber attacks actually doubled last year with around 200,000 online attacks affecting businesses.
A cyber attack can cripple a business, since a lot of business lead generation is done via the website of a business. Virtual private servers can thwart those hacker issues significantly. How? VPS hosting provides a network of servers that all act as one. This means that your business data and customer info is spread out across this server network, minimizing risk.
Another key element to VPS site security is that your business website is not actually parked on one physical server. Much like cloud server security, everything is spread out keeping physical server attacks less of an issue.
Isn’t VPS Hosting Costly for Businesses?
It is true that shared hosting plans are pretty cheap. However, continued innovation in hosting has drove down pricing for hosting plans other than shared. This has made VPS hosting very affordable for all businesses, from enterprise tech companies to small businesses. The cost of hosting is also cheaper than the costs involved when recovering from a cyber attack.
The cost is also justified due to the customizable nature virtual private servers offer. They are essentially dedicated servers without the need for perpetual server management, or needing to hire an IT professional. Another way customization plays a big role for VPS and businesses is the need to have a mobile-friendly website.
According to Google developers, “Mobile is critical to your business and will continue to be so – whether you’re blogging about your favorite sports team, working on the website for your community theater, or selling products to potential clients. Make sure visitors can have a good experience on your site when they’re visiting from their mobile devices!”
Providing fast loading pages via a mobile optimized site can provide big wins for your business. For example, being optimized for mobile can add value to your SEO efforts and increase your Google rankings.
There are definitely a lot of choices when it comes to choosing a hosting plan and server for your business. VPS certainly enhances site security and the ability to net more traffic and conversions by providing a powerful user experience. The above can serve as your quick guide to why a virtual private server can add value to your company.
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