Siliconindia

A B2B marketplace is an online platform that brings together B2B buyers and sellers on one website so that they can perform transactions. Post the pandemic, B2B e-Commerce marketplaces in India are seeing a transformational boom. Believe it or not, the pandemic is transforming how the global markets are doing business. The digital transition from offline to e-Commerce marketplace has been the real game-changer of the industry. According to reports, high demand in B2C created an even boarder demand supply ratio for B2B sector. The unprecedented growth of the B2B marketplace can be given a hand-down to several...Read More

Marketing landscape has cogently changed over period today, going from consumer based specific to buying, to consumer based loyalty and brand desire. Moreover, given the new and advanced forms of media tools, access to greater audiences and larger target markets has increased dynamically, and the market is more of an experience led ie, phygital. Experiential marketing is what has been put to practice by several companies today led-on by technology usage. Seeking to engage consumers with a brand by gaining their attention through interactive, creative, or unexpected elements to forge emotional connections and...Read More

The Advertising industry has grown extensively over the past years, meandering through different forms. From papyrus to walls and stone tablets, to billboards, newspapers, radio, television, then computers to mobile phones, advertising has had a history of communication mediums. However, the advent of digital has metamorphosed it completely providing businesses with a deluge of options to communicate to the customers. Companies today hyper target customers through creative advertising on a variety of platforms. Moreover, now, the story is not entirely about a product or service to be launched in the market,...Read More

A business has only two functions marketing and innovation, but what leads businesses coupling innovation in its marketing approach is forecasting the future before presenting its deliverables before customers. And, this is where, Market Research Companies come into picture, providing the real deal of surviving the lurking competition, across specific industries. Providing critical information about a market and its business landscape, Market Research companies seems to own the art of leading companies towards overpowering the target customers and have higher client acquisition, predicting future...Read More

While a business might be in its way passing a plethora of faces and achieving success and flaunting about the same, however, it is continuously failing to reach out the worldwide customers and not able to communicate with the stakeholders and public. It is difficult to churn out time while writing blogs, drafts, ad copies and preparing email workflow for the brand awareness and media management team. This is where a Public Relations (PR) agency helps. As per Public Relations Society of America, Public Relations helps in building mutually beneficial relationships between organizations and their publics through...Read More

With the rapidly happening innovation and shifting consumer demands, businesses today often find it difficult to strategize and conduct their operations exclusively acquiring an edge over their competitors. Hence, they often tend to outsourcing their marketing process to free themselves from focusing on devising strategies that lead to customer satisfaction, new business development and increasing the company or firm's name recognition in the marketplace. Hence, the marketing outsourcing companies have had a staggering growth over the last 10-15 years, with more and more organizations seeking for marketing...Read More

On average in consideration of the homeowners spending almost 2.5 to 3 hours in the kitchen every day, it is an obvious fact that kitchens should be well designed. In deciding for upgradation of the kitchen for utilizing modern day equipment and facilities, which ranges from kitchen materials of cooking and washing. Modular kitchen designs with price in a new and innovative solution to the challenges forged by the traditional kitchen. Functional and durable kitchen in the modular form helps the homemakers and kitchen specialists in managing easily cooking every day. According to various studies, homeowners...Read More

Defined as the process of unifying marketing communication elements, which include public relations, social media, audience analytics, business development principles, and advertising, integrated marketing communication remains a challenge for businesses to come across. Brand identity helps in distinct media channels for allowing public and private organizations and businesses to deliver engaging consumer experiences hassle-free. The term developed for a product's or service's marketing and communications in social media marketing, digital media, and market research and consulting, public relations,...Read More