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"Make the customer, the hero of your story," so quotes Ann Handley, Chief Content Officer of MarketingProfs. This is not only a quote, but a story of every company today. The brands push their boundaries to go near to the customers to bond well with them and internet has helped immensely in achieving that, while luring the philosophy of 'going digital' to seize a bigger pie in the complete marketing mix. Google also echoes the similar veins through its report which states that 97 percent of the consumers shuffle through the web pages to hunt local businesses and the larger picture unfolds...Read More