Magazine : 
The world of marketing has metamorphosed a great deal from the traditional conspicuous and awkward pass-bys to memorable personalized experiences. Experiences have the power to move people emotionally and gain their loyalty in a way that static marketing doesn't. Today, in this technologically advanced digital era, we come across numerous advertisements while we surf the internet, watch the commercials in television, and pass by the bill-boards, but, we hardly remember a few. And, the ones which we re-member are the gifts of experiential marketing.
It was the launch of Flipkart in 2007 that has changed the structure of marketing in India and resulted in the booming of online marketing industry in the country. This in-turn gave popularity to the digital marketing sector that has prospered into bringing a large percent of business online with its tendency to develop a global network and flourish even the small businesses internationally. The International Journal of Advanced Research Foundation survey stated that the golden period of digital marketing growth in India will continues till 2020 which started way back in 2013. The...Read More
In this unfurling modern era where everything has turned digital, marketing has also witnessed a pragmatic shift from traditional to digital. Changing their channelization into the digital one or intensifying existing marketing procedures with digital methods, industries and organizations are doing all that they can to coordinate with the pace to benefit from the advanced role of Digital Marketing.
According to Pew Research, internet usage among people has increased by five percent in the recent past years and the way people shop and buy really has changed along with it. Rapidly moving from...Read More
Though, the digital platform has taken power over every segment, including marketing and advertising. Digital advertising has turned as a major source of advertising, and the world of advertising has shifted from traditional to digital. But, still, the outdoor advertising remains as a core medium of advertising because it grabs the attention of masses easily. Today, as soon as an individual thinks of starting a company or an established brand is coming up with a new project or a brand, the first element that will be focused is, the marketing or advertising of that...Read More
The internet’s new assumed phase of webcasting & streamlining today has created a massive impact on the way businesses reach out to audiences and connect with customers. Thanks to the ever advancing nature of digitization, larger audiences are able to directly and instantly connect with their broadcasters seamlessly from varied alternatives of technological gamut. Moreover while streaming media technologies facilitate real-time or on-demand distribution & presentation of audio/video/multimedia content over a communications channel, anyone with a PC and a high speed...Read More
With an extensive landscape and its burgeoning economy, India stages a bustling platform for the growth and development of exhibition and stall designs. Although an unorganized sector, the exhibition industry aims to anchor a strong foothold in the Indian market by tapping the enormous potential offered by its budding economy. Moreover a recent report by the UFI (Global Association of the Exhibition Industry) depicted a highly positive outlook with India occupying the highest position in terms of increased performance followed by U.S. & Germany. With digitization channelling...Read More
Today, the way in which businesses reach customers has transformed immensely. What once depended less on data and more on the psychology and creativity now relies on both in order to achieve success in business. There has been significant change in the buying behaviour of the consumers; customers are more aware and informed than ever before. With smartphones getting smarter and online marketing becoming a new way to advertise a brand and reach their target audience, a website in many ways has evolved to be the front door of a business which either welcomes a customer with...Read More
The evolution of the Indian Advertising agency has become prominent over the decade. The transformation of a vertical from a small-scaled business into an industry of its own stands testimony to the changed advertising atmosphere around us today. Such has been the flow of developments that the share of ad spend in India’s GDP was around 0.45 percent by the end of 2018. The support of the central government in bringing about the change in the advertising industry has also been tremendous.
In order to harness the collective artistic,...Read More
In its most rudimentary form, Affiliate Marketing can be described as a performance-based marketing method where individuals (publishers) are rewarded for visitors or customers they bring in to a particular website (affiliate) to increase traffic, sell products or to advertise content. Customers can click on the URL provided by the publisher which takes them to the desired e-retailers product page, and upon making the purchase or clicking on the URL, the publisher is paid by the affiliate for driving this purchase to its website. Used predominantly by e-retailers like Amazon,...Read More
The world of marketing is shifting from traditional marketing like TV ads, billboards, and mail-outs to digital marketing. Today majority of us, when hear about a business for the first time immediately look for a website or social media profile to get more detail information rather than calling the store/company for the same. This in-turn provokes brick-and-mortar businesses to either change their business models to an online one, or beef-up existing marketing efforts with
When Uber drove its wheels on Indian roads for the first time, the ride was quite bumpy and rocky. Since a taxi reservation was a burdensome task initially, people were surrounded by disquietude and were apprehensive in accepting Uber as their personal mobility partner. After much brainstorming and integrating technology with marketing competence, Uber came-up with its first-ever TVC in India – ‘Isey Apni hi Gaadi Samjho’, aiming to build brand relevance and reframe personal mobility. Within no time, the campaign hit profitable numbers and today, we see Uber...Read More
The dawn of numerous brands and startup businesses is giving tough competition to established syndicates. While original and unique work approach is the key to business survival, creative thinking of the highest order is the bridge that connects brand presence with target audience. With audience’s eyes always on the roll and social media churning new opportunities for elevated presence, companies are heading their steps towards PR agencies for enhanced corporate reputation and robust brand communication. Hence, PR industry has taken a new avatar for stirring strong relations with media and target...Read More