Siliconindia

Marketing has never been an easy field. Overriding initial thoughts, marketers have been expected to change the way people perceive products and sell them. Though one can argue that marketing today, in this digital field can take the help of the online platforms, the influencing and pursuing continues to be a problem, especially when customers now have million products at their fingertips. With ‘Out of Sight, Out of Mind’ mentality prevailing amongst consumers, it is essential that the brand is almost omnipresent. Affiliate marketing plays a humongous role in building market and brand presence...Read More

The world is changing and it’s changing fast. With individual legacies dissolving and cultural experiences crossing borders, the world has shrunk significantly.  This mix up is not only limited to social reasons but for business solutions as well. For instance, several high end brands like Pizza Hut, L’Oreal, Ernst & Young and many more are enjoying an international presence solely because they understood the importance of globalization and leveraged this opportunity to affirm themselves in the big players league worldwide. Organisations are no more cemented to their native foundations but...Read More

The only difference between an idea that fetches millions of dollar and the one that falls flat in the market is the preparation carried out before executing the idea. Be it a small or a large business, managing the related risks is a priority. Also, the acceleration of the technological trends that are ceaselessly impacting the research space has simultaneously led the industry to struggle even more with the implementation of all of its latest research possibilities. The need to conduct market research has changed over the years driven by globalization, the rise in competition & other factors and has...Read More