Siliconindia

While digital marketing is busy creating a world of its own, the old-world charm of traditional marketing paradigms seems to have no inclination towards extinction in the near future. Alongside the continuing explosion in digital marketing, which expects a 27 percent hike in investment, the spends on TVCs and traditional advertising in the current financial year is predicted to grow by 10 percent and 11 percent respectively as per Dentsu Aegis Network’s latest report. This has revamped the industry, engendering a highly integrated model, while creativity remains the axis. The creative advertising...Read More

Amidst an aggressive industry like digital marketing, affiliate marketing trends are constantly in flux. With the growing usage of social network, the brands and companies desire to flaunt more of their products & services. The idea of affiliate marketing looks irresistible in this era, as right from drawing visitors or customers towards their website platform online to view a particular website, to creating strong reviews for the product or service as well as entire website review, it displays a wild marketing strategy. Also, where mobiles are the medium for visiting e-Commerce websites, a huge number of...Read More

Today in this competitive world with numerous marketing & promotion avenues, and impeccable marketing campaigns, businesses look for a coherent, consistent and continually engaging form of marketing to communicate with its prospective customers and which could propel a 360degree approach, thereby strengthens their market position. Where the entire marketing arena has digitally revolutionized, the elementary essence of integrated marketing ascertains to deliver messages across channels which results in increasing brand awareness, familiarity, favourability and purchase intent amongst customers in an...Read More