In the ever-evolving landscape of sustainable fashion, Shinaraa continues to set new benchmarks with its modern approach to luxury, growth, and innovation. Over the past six months, the brand has celebrated a series of significant milestones, highlighting its unwavering commitment to creating a future where style, sustainability, and empowerment intertwine seamlessly.

Shinaraa is a sustainable luxury fashion brand founded in Hong Kong, dedicated to empowering women through elegant, timeless designs. Combining modern Indian textile innovation with the world’s finest organic fabrics and natural dyes, Shinaraa reimagines fashion as a platform where beauty, tradition, and environmental responsibility coexist harmoniously. Its garments are made using a rich palette of sustainable materials: hemp fabric, organic cotton, Bemberg modal, silk, and Bemberg linen, each chosen for its unique performance, comfort, and low environmental impact. Hemp, renowned for its durability and minimal water requirement, speaks to the brand’s philosophy of longevity and quality. Organic cotton, cultivated through artisanal methods, ensures breathability and skin-friendliness. Bemberg modal, a premium Japanese cupro, lends a refined elegance, while Bemberg linen offers natural softness and versatility.

Shinaraa extends its commitment to sustainability beyond fabrics. Every piece is made with eco-friendly buttons and zippers, natural dyes derived from plants and minerals, and is finished through a plastic-free production process. The brand’s packaging mirrors this ethos: minimal, elegant, and entirely sustainable, using compostable elements to ensure that beauty never comes at the cost of the environment.

A pivotal moment for Shinaraa came with its participation in Thailand Fashion Week in November 2024, where the brand showcased its sustainable luxury designs to an international audience. This marked a significant step in its global expansion, allowing fashion insiders and media to witness Shinaraa’s heritage-infused elegance up close. The spotlight continued to shine in early 2025, when Shinaraa was featured in Tatler’s March–May issue under "The Style Spotlight," recognizing its innovation in sustainable practices and refined design philosophy.

In March 2025, Shinaraa proudly took part in the China International Fashion Fair (CHIC) held in Shanghai from March 11 to 13.

As Asia’s most influential B2B trade fair for fashion, CHIC offered Shinaraa the ideal platform to showcase its luxurious fabrics and eco-conscious collections to leading retailers, sourcing managers, and fashion professionals across the continent. The brand attracted strong interest from Asia’s biggest retailers, who were drawn to the quality and innovation behind Shinaraa’s textiles. This moment underscored the brand’s growing influence in fabric development and its potential within the wholesale and B2B space.

Another remarkable milestone arrived with the grand opening of Shinaraa’s flagship hub at PMQ, 35 Aberdeen Street, Central, Hong Kong. Located in the city’s vibrant cultural and creative district, the PMQ store offers visitors an immersive experience of Shinaraa’s world, where thoughtfully researched fabrics meet timeless design. The launch event gathered business partners, photographers, influencers, and fashion enthusiasts, celebrating a shared vision for a more mindful fashion future.

The brand's international expansion continued with the launch of Shinaraa’s collections at Flying Solo in New York on May 1, 2025. Located in the heart of SoHo, Flying Solo is a renowned luxury retailer known for championing independent designers and granting them access to global fashion circles. Shinaraa’s debut included both its “Tension Relief” and upcoming “Flow State” collections, now available in-store and online. The platform also provides a coveted space in its Copper Room, an influential press area frequented by fashion editors and stylists.

“Launching at Flying Solo is a major step forward for Shinaraa,” said Olivia Saha, the brand’s founder. “It’s an incredible platform to showcase our collections to a global audience and align with like-minded designers. New York is a key market for us, and we’re excited to introduce Shinaraa’s eco-luxury designs to one of the most prestigious fashion hubs in the world.”

Looking ahead, Shinaraa is poised to introduce its much-anticipated second collection, "Flow State," in mid-May 2025. This new line continues the brand’s legacy of creating eco-luxury garments that empower women, combining sleek, modern silhouettes with fabrics known for their superior comfort, breathability, and minimal environmental impact.

Adding to its global expansion, Shinaraa will also debut at Wolf & Badger starting August 1, 2025. With flagship locations in London, New York, and Los Angeles, Wolf & Badger is a leading retailer that curates independent brands focused on sustainability, ethics, and innovation. This partnership will further solidify Shinaraa’s presence in key fashion capitals and connect the brand with a growing community of consumers who value conscious craftsmanship and refined, meaningful design.


Shinaraa also introduced Betty Fung as its brand ambassador, a Michelin-starred chef and successful entrepreneur from Macau. Betty embodies the strength, sophistication, and modern global spirit of Shinaraa, symbolizing the brand’s dedication to empowering women who pursue their dreams with grace and tenacity.

By blending modern Indian textile innovation with sustainable manufacturing practices, Shinaraa is redefining luxury fashion for a new era, an era where empowerment, environmental responsibility, and refined beauty walk hand in hand. As the brand continues to grow and break new ground internationally, Shinaraa remains steadfast in its mission: to craft clothing that uplifts women and nurtures the world they live in.

Contact Details:
• Email : hello@shinaraa.com
• Phn : +852 6647 0528
• Address : Unit H205, Block-B, PMQ, 35 Aberdeen Street, Hong Kong
• Website : www.shinaraa.com
• IG : shinaraa_official