Reltiva: Enhancing Order-to-Cash (O2C) Processes

Ravi Krishnamurthy, Founder and CEO

The pandemic has caused significant changes in how businesses operate, with many employees now working remotely or in a hybrid model. This shift has impacted various aspects of business processes, including how they handle invoicing and accounts receivable.

In the realm of service industries, Order-to-Cash (O2C) processes encompass a series of essential activities, spanning from the initial receipt of sales orders from customers to project delivery, invoicing, and ensuring timely payments. Despite their significance, these processes can become intricate, potentially impeding an organization's cash flow and hindering its overall growth trajectory. Reltiva tackles this common industry challenge faced by services companies by offering innovative solutions to automate order-to-cash processes. This empowers businesses to streamline their invoicing, ensuring swift and efficient payment collection while minimizing operational delays. Reltiva's cuttingedge technology revolutionizes financial workflows and enhances overall business efficiency.

Harnessing its 30 years of industry experience, Reltiva has developed a comprehensive solution that automates the entire order-to-cash process, ensuring each step occurs seamlessly. Information is captured and verified at every stage whether manually input or automatically acquired through integration.
This is enabled by leveraging built-in intelligence using AI and rules-based features to eliminate human errors and optimize the processes.

“In a world where precision and efficiency are paramount, our automation solution paves the way for smoother financial operations and, ultimately, enhanced business performance,” says Ravi Krishnamurthy, Founder and CEO of Reltiva.

This SaaS solution is explicitly tailored for industries such as IT services, Business Consulting, Legal services, Engineering, Advertising, and other project-based service companies.

Reltiva is helping these companies streamline their cash flow and improve days of sales outstanding (DSO) figures. Many service companies face DSO figures well beyond industry standards of 60 to 65 days, often exceeding 120 to 130 days. The root cause is the difficulty in collecting precise project information for timely invoicing, leading to errors, delayed invoices, increased rejections, and thus delayed payments. With Reltiva’s solution, companies can quickly get accurate information for errorfree invoicing and timely submission to their clients. It offers a significant improvement over traditional process automation solutions that often focus on time and expense management only.

Reltiva has also expanded its integration capabilities to other SaaS and enterprise systems, such as linking with leading financial accounting systems, payment processors, procurement, and vendor management systems. Reltiva is also developing bank integration adapters. This helps companies handle payment collection with greater ease, ensure prompt services, minimize errors, and invoice submission delays.
The disconnect that often exists between finance, sales, account management and delivery management is resolved by giving end-to-end visibility throughout the project lifecycle, from contract signing to payment collection.

We’re incorporating AI and rules-based engines to automate critical order-to-cash processes that eliminate human errors and provide builtin intelligence

The accounts receivable (AR) follow-up reporting and notifications gives valuable insights to internal teams, as well as clients, by notifying them of upcoming payment due dates, helping them stay on track, and facilitating processes like sending dunning reports where needed for prompt payment collection.

Reltiva's cutting-edge software solution offers comprehensive contract management capabilities, seamlessly handling diverse contract types, including time and material, fixed price, managed services, retainers, and software subscriptions. With automated invoice generation at scheduled intervals, it streamlines financial operations. This innovative system provides real-time insights into client and project profitability, empowering businesses to make informed decisions and optimize their financial performance.

Reltiva’s primary objective is to drive automation across every facet of the order-to-cash process, ensuring timely data collection and minimizing errors. With the implementation of rules-based AI and AI-driven solutions, Reltiva empowers its customers to focus on expanding their businesses, supported by swifter and more reliable cash flow.