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WeSchool Students will Participate in the World Retail Congress
By Silicon India | Thursday, 22 September, 2011
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Bangalore: Welingkar Institute of Management Development and Research is participating in the retail challenge at the World Retail Congress, 25 -28 September, 2011 Berlin. WeSchool is the only Indian institute participating in the Congress. The team of students Shardul Bakre, Sanjay Manglani, Shagun Singh and Krishna Turakhia will be led and guided in their efforts by Prof (Dr) Swapna Pradhan, faculty- Retail Management, WeSchool.
Launched in 2009, Retail Futures Challenge is one of the quintessential events at the Congress. It highlights the importance of retail industry links with colleges of higher education. The Challenge sees Berlin's flagship department store, KaDeWe playing a central role in the competition. Each shortlisted team is expected to select a brand from their country not currently stocked by the store and develop a retail entry strategy including a marketing campaign - emphasizing e-marketing channels.
The selected teams will be given a small capsule space in the store which will feature all six brands in a special area within KaDeWe the week before and during the World Retail Congress.
All the six teams will present their brand entry strategy to a panel of judges before the full Congress Audience on 27 September. This promises to be one of the standout sessions at the Congress and will provide inspiration, excitement and a spotlight on the future generation of retail leaders Participating colleges include FIT (Newyork), IULM(Milan). Fashion Retail Academy (London) Rikkyo University (Tokyo), Hongkong Polytechnic University (Hongkong)
Welingkar had participated in the Congress previous year too and won the competition in âVisual Merchandisingâ contest at the Congress.
âIt has been the Instituteâs philosophy to give the best possible exposure to its student to ingrain the global perspective into their DNA. Living in times which are overcrowded, and hypercompetitive, the best way to carve out a niche for yourself is to break through the noise, and this can be done by giving more to the customers in terms of quality, service, value and comfort. We are trying to inculcate the same in our students, and such wins at platforms like World Retail Congress confirm that we are heading in the right direction,â says Prof Dr Uday Salunkhe, Group Director, Welingkar Institute
Launched in 2009, Retail Futures Challenge is one of the quintessential events at the Congress. It highlights the importance of retail industry links with colleges of higher education. The Challenge sees Berlin's flagship department store, KaDeWe playing a central role in the competition. Each shortlisted team is expected to select a brand from their country not currently stocked by the store and develop a retail entry strategy including a marketing campaign - emphasizing e-marketing channels.
The selected teams will be given a small capsule space in the store which will feature all six brands in a special area within KaDeWe the week before and during the World Retail Congress.
All the six teams will present their brand entry strategy to a panel of judges before the full Congress Audience on 27 September. This promises to be one of the standout sessions at the Congress and will provide inspiration, excitement and a spotlight on the future generation of retail leaders Participating colleges include FIT (Newyork), IULM(Milan). Fashion Retail Academy (London) Rikkyo University (Tokyo), Hongkong Polytechnic University (Hongkong)
Welingkar had participated in the Congress previous year too and won the competition in âVisual Merchandisingâ contest at the Congress.
âIt has been the Instituteâs philosophy to give the best possible exposure to its student to ingrain the global perspective into their DNA. Living in times which are overcrowded, and hypercompetitive, the best way to carve out a niche for yourself is to break through the noise, and this can be done by giving more to the customers in terms of quality, service, value and comfort. We are trying to inculcate the same in our students, and such wins at platforms like World Retail Congress confirm that we are heading in the right direction,â says Prof Dr Uday Salunkhe, Group Director, Welingkar Institute
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