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Puma Launched e-shop
By Silicon India | Tuesday, 20 September, 2011
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Bangalore: Puma has launched its e-commerce portal -PumaShop.in to offer E Commerce space and brand conscious consumers the opportunity to buy merchandise.
With the launch of this portal PUMA plan to enhance its positioning in the E Commerce space.Though there are many E Commerce portals where PUMAmerchandise is available, www.pumashop.in will provide a wider range to the Indian consumer in addition to providing them a PUMA browsing experience.
âE-commerce is an integral part of PUMA Indiaâs strategy. With enhanced digitalization, internet penetration and savvy consumers, we aim to provide them an equally seamless, efficient and enjoyable shopping experience through our e-shop. Further we would like to stay closer and be in touch more frequently with our consumers through this platform,â Says Rajiv Mehta, Managing Director of Puma.
The company is expecting that this e-commerce portal will contribute to 10 % of the companyâs overall revenues by 2015.
With the launch of this portal PUMA plan to enhance its positioning in the E Commerce space.Though there are many E Commerce portals where PUMAmerchandise is available, www.pumashop.in will provide a wider range to the Indian consumer in addition to providing them a PUMA browsing experience.
âE-commerce is an integral part of PUMA Indiaâs strategy. With enhanced digitalization, internet penetration and savvy consumers, we aim to provide them an equally seamless, efficient and enjoyable shopping experience through our e-shop. Further we would like to stay closer and be in touch more frequently with our consumers through this platform,â Says Rajiv Mehta, Managing Director of Puma.
The company is expecting that this e-commerce portal will contribute to 10 % of the companyâs overall revenues by 2015.
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