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LIBA establishes research and innovation center for BOP
By Silicon India | Tuesday, 09 August, 2011
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Chennai: LIBA (Loyola Institute of Business Administration), announces the establishment of "Prof. C.K Prahalad Center for Emerging India'â, India's first research and innovation center focused on BOP marketing. The center is expected to be a key landmark to India's growing BOP market estimated at 835 million.
Prof. C.K. Prahalad Centre for Emerging India will focus on research in the areas of strategy, innovation and entrepreneurship appropriate to the base of the pyramid and will primarily work towards addressing the current gap between idea generation and scaling up into viable business opportunities.
"While over 60 percentage of the global BOP market is said to be based out of India and China and there is a lot of progressâ says Fr.Casimir Raj, Director of the Center and Director of LIBA. "The C.K Prahalad Center is among the institute's efforts to play a role beyond academic education and to play a larger role in creating the global knowledge base and helping develop the long term strategy and platform for growth in certain important areas such as the BOP marketâ, he added.
The center was inaugurated by M.K Narayanan, West Bengal Governor and K.V Kamath, Chairman, Infosys Limited at a function organized by LIBA. Mrs. Gayathri Prahald, wife of late C.K Prahalad, Mr. Venketrama Raja, MD & CEO, Ramco Systems Limited; Fr. P. Christie, Director, LIBA; Fr. Casimir Raj, Director, Prof. C.K. Prahalad Centre for Emerging India; Prof. Bala Balachandran, Professor Accounting Information & Management, Kellogg School of Management, Northwestern University shared their thoughts during the function.
Prof. C.K. Prahalad Centre for Emerging India will focus on research in the areas of strategy, innovation and entrepreneurship appropriate to the base of the pyramid and will primarily work towards addressing the current gap between idea generation and scaling up into viable business opportunities.
"While over 60 percentage of the global BOP market is said to be based out of India and China and there is a lot of progressâ says Fr.Casimir Raj, Director of the Center and Director of LIBA. "The C.K Prahalad Center is among the institute's efforts to play a role beyond academic education and to play a larger role in creating the global knowledge base and helping develop the long term strategy and platform for growth in certain important areas such as the BOP marketâ, he added.
The center was inaugurated by M.K Narayanan, West Bengal Governor and K.V Kamath, Chairman, Infosys Limited at a function organized by LIBA. Mrs. Gayathri Prahald, wife of late C.K Prahalad, Mr. Venketrama Raja, MD & CEO, Ramco Systems Limited; Fr. P. Christie, Director, LIBA; Fr. Casimir Raj, Director, Prof. C.K. Prahalad Centre for Emerging India; Prof. Bala Balachandran, Professor Accounting Information & Management, Kellogg School of Management, Northwestern University shared their thoughts during the function.
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