IIBS MBA Students Retail Internship

By SiliconIndia   |   Wednesday, 27 February, 2013


During one of the field trips of the Retail specialisation program the Store manager and the Human Resource manager of the Whitefield Big Bazaar have given an opportunity to IIBS students do 5 days internship at their store.
 The students were enthusiastic to know more about the operation of a hypermarket and they would physically work in the store.
These kinds of internship/activities bring up, develop the best of a management trainee prior to his/her joining the corporate .It increases the effectiveness and efficiency of the student in the corporate world.

INTERN SPEAK DONY LALYCHAN
DEPARTMENTS WORKED:
FOOD BAZAAR (Day 1,3,5)
ELECTRONICS DEPT. (Day 2),
LUGGAGE DEPT. (DAY 4)
 These five days I came to know about customer behavior and marketing strategies. To be specific, I came to know different types of customers and their behavior and how to convince them.
By analyzing those five day job, I came to know they practice what is meant by marketing and the effectiveness of teamwork for the assigned job.
Due these reasons, I feel very thankful to Big Bazaar for giving me a wonderful experience.

INTERN SPEAK GODSON
DEPARTMENTS WORKED:
 
FOOD BAZAAR (Day 1)
CUSTOMER SERVICE DESK (Day 2,3,4,5), CSD
 The main duty of customer service department is to solve the problems faced by the customers who shops at that store.
I came to understand department about details of the department as Clearing customer’s doubt regarding their shopping,  attending about home delivery, Bill misstatement issue, Exchanging of selling goods, Exchanging of defective goods, Making pay back voucher, Checking points of the customer’s loyalty card, Adding points to loyalty card. Redemption of points in the card, Stamping of warranty cards, Gift wrapping.
 
INTERN SPEAK ARCHANA VIJAYAN NAIR
DEPARTMENTS WORKED:
 FOOD BAZAAR (Day 3,4,5)
CROCKERY DEPT. (Day 2),
LUGGAGE DEPT. (DAY 1)
 When I was posted in Food Bazaar, I have sold record Chocopies and exceeded the target. The managers and the department head have appreciated my work and I was very happy.
The last day full crew gave me a gift which is really memorable. The experience in big bazaar was good as I could interact with different customers and different type of managers.                 
 
INTERN SPEAK ANJALI A.S.
DEPARTMENTS WORKED:
LADIES FASHION DEPARTMENT.
 It was a very different and nice experience for me as I have interacted with different customers with different mindsets. This experienced I have never had before and I am sure this experience will help me in my future also.
 
INTERN SPEAK SHAHNIJA
DEPARTMENTS WORKED:
OIL COUPON DISTRIBUTION.
 This is one of the best experiences so far. I interacted much more with different types of customers. I found that, each and every customer is having different mindsets. In these days I learnt how to approach the customers.
 
INTERN SPEAK TONY PAUL
DEPARTMENTS WORKED:
T24 (DAY 3, 4, 5),
CUSTOMER SERVICE DESK (DAY 1, 2)
 The first day we were told about the various functions of the Customer Service Department (CSD). It included customer grievances redressing, gift wrapping, home delivery and paging. We had hands on experience in each of these functions that were performed in the CSD.
 T24; this was the SIM that the future group is provided to its customers. Each time a customer purchases for a certain amount, he/she would be credited with a fixed amount of free talk time. The validity of this free talk time is 1 month.
 The time we spent at the T24 counter taught us how to convince various types of customers and to study them before approaching them. It also taught us the various methods in which we should approach the customer in order to get them to buy our product
 
INTERN SPEAK SUPRIYA BHATTACHARYA
DEPARTMENTS WORKED:
ELECTRONICS (DAY 1, 4, 5),
TOYS (DAY 2),
LUGGAGE (DAY 3).
Lessons learnt; Stress control, Behaving according to the environment, Driving customers to a particular store (offer slips), Dedication, product variation, change of floor diagram, customer empathy.
 Customers want a new product to be with them, so a retailer should be able to offer new products to the customers. Being new in retail the lessons learnt by us will prove a plus to the experience of all the learning retailers. Learning through sharing is where retailers grow, so sharing the knowledge with the others will lead me to develop the real knowledge.`
 

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