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B- Schools case studies drift to Digital format
By Silicon India | Tuesday, 26 July, 2011
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Bangalore: Why browse through piles of Xerox copies to read a case study when the same information can be availed in a digital format. Most of the B schools are trying to implement this change that provides a more interactive experience.
The New York University introduced a new feature, an iPad (AAPL) edition of the same course materials. In each digital case study, students can highlight material in bright colors and take notes. With just a tap on the screen the student can skip to an exhibit at the end of the document and then follow the menu back to where they left off reading. All the features work offline.
Harvard Business School, the largest publisher of case studies in North America will very soon provide up to 3,500 case studies in a tablet format. They plan on converting its library of 17,000 titles by 2013. The second largest publisher, âThe University of Western Ontarioâs Ivey School of Businessâ, made over 500 of its cases accessible via Appleâs iBookstore at the end of June.
Why Tablet is taking the lead?
Tablets Invite Exploration
What you would you prefer carrying copies of document? Or a single device that encloses all your required information? Tablets are easy to carry. The digital version of the course materials costs students about 15 percent less than the hard copy. At business school the MBA candidates prefer the tablet and other mobile devices over laptops for digital delivery. Students are also more inclined to use tablets for supplemental reading.
Tablets Are Socially Acceptable
The iPad cause problems, too. Students and professors who have used it for case studies claim the device isnât great for exercises that need hard data analysis or spreadsheets. And if business schools set up such applications, they should offer the related tech support.
The New York University introduced a new feature, an iPad (AAPL) edition of the same course materials. In each digital case study, students can highlight material in bright colors and take notes. With just a tap on the screen the student can skip to an exhibit at the end of the document and then follow the menu back to where they left off reading. All the features work offline.
Harvard Business School, the largest publisher of case studies in North America will very soon provide up to 3,500 case studies in a tablet format. They plan on converting its library of 17,000 titles by 2013. The second largest publisher, âThe University of Western Ontarioâs Ivey School of Businessâ, made over 500 of its cases accessible via Appleâs iBookstore at the end of June.
Why Tablet is taking the lead?
Tablets Invite Exploration
What you would you prefer carrying copies of document? Or a single device that encloses all your required information? Tablets are easy to carry. The digital version of the course materials costs students about 15 percent less than the hard copy. At business school the MBA candidates prefer the tablet and other mobile devices over laptops for digital delivery. Students are also more inclined to use tablets for supplemental reading.
Tablets Are Socially Acceptable
The iPad cause problems, too. Students and professors who have used it for case studies claim the device isnât great for exercises that need hard data analysis or spreadsheets. And if business schools set up such applications, they should offer the related tech support.
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