Spotting the potential young minds and building capabilities worthy of an Entrepreneurial-Manager, is thus the raison d'etre for our continuously striving to create an ensemble of excellence - the faculty, the students and a well tuned learning environment.
Prompted by late Chairman Col. Satsangi in the year 1994, to fill a need for establishing a management education center at the CSKM Educational Complex and preparation of a blue print for setting an institution which will nurture giftedness by Psychologist-Consultant Pankaj, the concept got concretized when former Director BHEL, Sr. Management Consultant Commonwealth (UK) & President IEEMA Mr. Gurnam Saran, stepped in as EMPI’s founder President.
Instant student applicants seeking admission, with majority of them drawn from highly intellectual family environments (Civil and Armed Services, Business Executives, Entrepreneurs and the like) to our Programmes, indeed confirmed our hypotheses about the need for launching a different type of institution. Result... our spirited EMPIans - Lady & Gentleman Young Managers (LYMs/GYMs) as we call them.
In building together all round excellence, EMPIans have been the proud beneficiary of continuous interaction with our founder, Chairman Emeritus ITC Ltd., Mr. Ajit N. Haksar, who remained not only our Patron Chairman for more than a decade but also an omnipresent friend, philosopher and guide. Since his demise in 2005, the baton of providing guidance to EMPI Institutions was passed on to Dr. N.C.B. Nath, former Professor, IIMs (Ahmedabad & Bangalore) and later into the hands of Dr. D.V. Kapur Simultaneously, Mr. P. S. Bami, former Chairman became the Chairman of EMPI’s Expert Advisory Council and Dr. S. P. Verma the founder& Director. Other well known personalities who joined EMPI's galaxy of Patrons includes Ms. Tara Sinha (The doyen of Indian Advertsiing), Padma Bhushan Shri. N. Vittal (Enabler of India’s IT revolution, Dr. Udai Pareek (Father of Human Resources Education). Mr. S. Reghunathan (Former Chief Secretary, Delhi & currently Advisor National Knowledge Commission) and now late Mr L.M.Singhvi ( former Indian High Comissioner in UK).
Vision
EMPI Business School launched in 1995 with its emerging add-on Centers and Institutions with functional as well as Sectoral focus has been envisioned as a Group of Institutions of Excellence with the following key constituents:
Comprehensive education for holistic development of individual personality with a humane touché and global outlook.
Synthesizing in its educational processes Entrepreneurship with Management and vice-versa
Environment which nurtures, motivates and inspires development of managerial giftedness.
Mission
EMPI Group of Institutions are translating its vision into practice through:
Launching of Institutions operating comprehensive educational processes to impart knowledge and skills, both for the growing young students at the Postgraduate levels (after 3 year degree course subsequent to 10+2) and at the same time conduct Programmes for meeting specific needs of Business, Industry and other organizations by delivering tailored Training & Development. EMPI's attempt is to ensure inclusion of the following elements in its curricula for learning:
Liberal arts for vision building.
Technology appreciation for understanding the changing scenarios in the world today.
Business skills along with the essential ingredient of business ethics leading to entrepreneurial orientation as well as humane and environmental concerns in all whatever we do.
Value framework that is global yet national.
Learning by doing.
Creating industrial linkages and supporting centers to generate innovation and excellence.
Forge links with International and National Universities, Institutes and Centres doing similar innovative work.
Strategic Goals
To develop a world class innovative Centre of excellence that integrates Academia, Research, Consulting for not only Knowledge dissemination, but Knowledge creation
To become a resource centre for adapting the best practices of Universities in advanced nations to developing country and emerging economy contexts
To become a global centre for the study of Innovation across sectors, themes and organizational contexts
To facilitate ‘Innovation in action’ within the institution and incubate ‘Entrepreneurial’ initiatives that will impact Public policy and Society
To apply, adapt and develop new technology based learning pedagogies that promote experiential learning through participative inquiry
Finance
Scope and Objectives:
Specialization in Finance will provide a well rounded background in Finance Theory, a strong understanding of Capital Markets, Corporate valuation, a very robust quantitative skill set as applied to security analysis. With the growing Indian economy and consequent growth in share market, banking and finance sector is poised for an exponential growth.
A course in finance enhances one to understand financial decision making process by taking into consideration the business, tax and financial environment of the organization. Some of the tools used are cash flows, analysis of the financial status, capital structure, capital budgeting, working capital management, risk, return etc.
Highlights of the Specialisation:
Our programme has been designed to provide students the necessary theoretical and practical background for careers in the following finance related fields:
Corporate finance
Credit management
Financial planning
Export finance
Treasury management
Investment banking
Insurance
Wealth management
Commercial banking
Job Opportunities:
With the signs of recovery visible on the horizon, jobs in this sector will increase manyfold. The students can expect job in many areas such as banking, corporations, marketing, NBFCs, insurance, financial advisory, consultancy etc.
Innovation and Operations Management
Scope and Objective:
Innovation is about challenging existing industry methods of creating value, in order to meet emerging customer needs, enhance value and create new markets and new customer groups for the sponsoring company. "What makes Innovation unique as a business process is that creativity and routine are intertwined throughout the process".
Operations Management is an area of management concerned with overseeing, designing and redesigning business operations, in the production of goods and/ or services.
Operations generate today's value, while Innovation creates tomorrow's opportunities.
Highlights of the Specialisation:
The specialisation deals with the techniques of Operations to generate Innovation, organise production, collaborate with other companies and manage the performance of activities. These technologies create an overview of, and help to assess, whether there is progress in Innovation, Production, Collaboration and Performance.
Job Opportunities:
Students specializing in Innovation and Operations Management have careers as Plant Manager, Quality Manager, Production Manager, Purchase Manager, Product Improvement Consultant and Supply Chain Manager, in large and medium-scale manufacturing units, engineering firms, technology industries, multimedia, IT Systems Development, etc. A specialization in Innovation & Operations Management would act as a catalytic agent for Career Growth of Engineering Graduates.
Marketing
Scope and Objectives:
The course is designed to familiarize the students with strategic & operational decision-making process in marketing. Primary goal of this course is to provide a thorough understanding of the marketing management function.
Highlights of the Specialisation:
Candidate in the marketing specialization can join the corporate world as a marketing manager, market research analyst, brand manager, new product manager etc. A few other specialized corporate positions like PR manager, event management, advertising manager, marketing communication manager are also available to them. This profession generally attracts youngsters who have passion for interacting with customers and also traveling.
Job Opportunities:
With the Indian economy bouncing back, there will be no dearth of jobs in the marketing sector. Job opportunities for students with marketing specialization would be open in FMCG, Banking, Insurance, Corporate, Consumer Durables, Manufacturing, Retail, Rural Marketing and also Real Estate sector.
Human Resource & Organisation Development
Scope and Objectives:
Human Resource management is the key function of any organization or in other words we can say that it is pillar of any organization. It is there in every organization and no organization can survive without Human. It involves the functions starting from recruitment to termination of employees and in between there is a lot of management i.e. compensation management, grievance handling, payroll management, performance management, Instruments in HRD & OD, HRD Audit etc. The main objective of the course is to familiarize student with all major activities involved in the working life of an employee from the time of hiring till the time of his/her exit from an organization.
Highlights of the Specialization:
The programme is designed by Dr.Udai Pareek – the father of HR movement in India.
The uniqueness of the programme lies in the approach towards its design and conduct.
The focus of the programme is on experiential learning with a strong conceptual base of applied psychology and behavioral sciences and their amalgamation with management.
The programme comprises of two years of class intervention through experiential, experimental and practical learning.
The programme is highly interactive and innovative. The course structure provides a perfect combination of conceptual framework and practical insights to meet the challenges of the industry.
Job Opportunities:
There are abundant career opportunities for HR students in the areas of recruitment, consulting, training & development, compensation & benefits. For any professional services organization, people are key assets. It is essential to manage these assets wisely and effectively. So the Human Resources (HR) Business Practice plays a big role in the performance of any business. Therefore an HR professional has a key role in every organization.
Advertising Communication
Scope and Objectives:
The role of Advertising communication in current times has evolved to that of a brand building investment which aims at creating an enduring connect with the consumers. Naturally, as the consumers’ lifescape has changed, the way one advertises has transformed as well. From hard core hawking to sell it has moved on to integrate finer aspects of creativity to make this dialogue with the end-users matured, pleasant and engaging. Today the scope of advertising communication has grown beyond the traditional mediums like radio, television and print media. It encompasses various touch points in the daily life of target consumers. This calls for an inter-disciplinary approach that would bring elements of marketing, advertising and communication to a single-source stream of learning for an ardent student of this course.
By the end of this course, every student will gain a comprehensive view of how to identify a marketing issue and plan a communication programme using a prudent mix of traditional and innovative media to address it. The skills of transforming an idea to a creative execution and experiencing the magic of that execution engaging the target group in a desired fashion is any communication practitioner’s joy. And we promise to equip each of our students with enough know-how to experience this joy more often in their work life as they move on to join the most trusted names in the industry.
Highlights of the Specialisation:
The value added software and teaching input creates the synergistic link between a trainer and trainee. The programme highlights different aspects of emerging market and also Advertising & Creative Component of Brand Building. The research input will improve the aptitude and make them more conversational from Reel world to the Real world. Audio, Video techniques are more purposive and meet the need based actualization process.
Job Opportunities:
The career opportunity based on Advertising & Communication stream including the corporate houses as a Media Manager, Advertising Specialists, Brand Manager etc. are in the leading agencies like Linta Lowe, Leo Burnett, McCann Erickson, Mudra, JWT, FCB ULKA, R K Swamy BBDO, Euro RSCG, Publicis, Corporate Voice, Perfect Relations, IPAN, Genesis, Bates David, Wizcraft International, Percept H, PDM, Rediffusion Y&R, O&M etc.
Integrated Marketing Communication and Brand Management
Scope and Objectives:
Why IMC is so important today? And how has this concept emerged as a wholesome concept of integrating all what terms as “Market Demand”? Media today is too dynamic to compartmentalize as an isolated branch of knowledge. Therefore, IMC is a holistic idea where a student will learn the dynamics of Marketing Communication like publicity tools through media for popularizing its products and services. Every Industry demands focused communication to build up an approach to deliver a sum of activities. Marketers today have woken up to this fact. Enter the challenge of Media and realize the need of IMC; because it is also an effort to make all the promotional activities together as a common communication. Integrated Marketing Communication includes the strategic Brand Management from launching of a Brand to Brand Endorsement and finally creating equity for the Brand inclusive of Product segmentation, packaging elements before the consumers. IMC is future innovation, a holistic approach to manage communication.
Highlights of the Specialisation:
The key features of integrated model of marketing communication will fulfill the need of skilled manpower required by the Media based Industry. The corporate and agency will induct the specialists in multiple activities of brand building, decision making process, strategic planning level in advertising agencies.
Job Opportunities:
The career opportunities for this super-specialization are wide enough to address personal interests. The opportunities are basically for Brand Consultant, Strategic Marketing Manager, Media Manager, MarCoMM Specialist in the leading MNCs like Future Brands, Brand Stewards, Ernst & Young, Mckinsey, Delloite and the leading agencies like JWT, O&M, FCB ULKA, Bates, Lowe, TBWA, Rediffusion, etc. including corporate houses like ITC, Unilever, Godrej, TATA, SAMSUNG, LG, BIRLA, Reliance, Hyundai, Videocon etc.
