December - 2016 - Special issue > Brand of the Year - Digital Printing Products

Macart Equipment: High-end Electronic and Digital Printing

si Team
Wednesday, January 25, 2017
si Team
The textile, packaging and several other sectors in India have been using traditional analog printing technologies for hundreds of years now. Today, as most developed countries have already embraced the digital printing technology, why should India lag behind? This idea has been the driving factor for Atul Gandhi who founded Macart Equipment Pvt. Ltd. in 2000 and has been revolutionizing the digital printing landscape in the country even before he started his company. His team has been the pioneer in Asia to bring the first Solvent Inkjet Printer for outdoor applications designed in 1999. They are also the ones behind world's 2nd and Asia's first edible inkjet flat bed printer for cake printing, and Asia's first Oil-based Inkjet Printer for cloth banner printing. The list of their innovations and contributions to the digital printing industry in India is a long one.

Building Machines for Artists

'Macart' stands for 'Machines for Artists' which rightly represents the vision and mission of the organization. The company has carved a niche for itself for the passion of its team in exploring the potential of printing and inkjet technology in wide-ranging industry applications in India. The company currently manufactures and offers Wide format inkjet printers for signage industry, Inkjet Label Printer, Corrugated Box Printer, Variable data inkjet printer, and its flagship offering Picomax Solvent printer for printing super wide billboards.

Macart as a brand has emerged as the most popular choice of Advertising agencies, printing bureaus, and many others as the most reliable and cost effective inkjet printer manufactured in India. "We design and manufacture all the electronics, software and mechanical assembly needed for the inkjet printers in India which gives us immense pride and privilege to say that we are making India proud", says Atul.

Sharing his positive outlook on the Indian digital printing industry, he further mentions, "Digitization has changed the way we do business and manufacturing printing industry will soon head towards digital printing in a big way due to remarkable advantages of using digital inkjet printing. We see tremendous opportunities in India as Macart has always been a pioneer in developing new inkjet printers for various industries and our products have been proven to be revolutionary and highly reliable."

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