December - 2016 - Special issue > Brand of the Year - Automotive

Autoportal India: Proffering Hassle-Free 360o Solution to Prospective Car Buyers

si Team
Tuesday, January 24, 2017
si Team
Automobile production has grown at a CAGR of 10.5 percent between FY 2005 and 2015 in India, and the industry accounts for 7.1 percent of the country's GDP. Tremendous credit to the rising Internet penetration in tier-2 and tier-3 cities, the cost-conscious Indian consumers are keenly performing a thorough market research, enquiring deals across different dealers before buying a car. Although they have the mindset of seeking only the dealers in their neighbourhood, this process requires a great deal of time and energy. Precisely answering to this need online with a strong backend technology is Autoportal India, a pioneering online marketplace for prospective car buyers,which is making a significant difference in the car-buying process by giving the best price quotes to the customer in his/her vicinity with its comprehensive dealer network spread across India.

End-to-End Personalized Assistance

Centring its brand persona on providing the best car-buying experience in the industry, Autoportal gives tremendous value to the customers in term of being their personal assistant, and helping them get the best deals and services for their cars. Providing end-to-end personalized assistance to prospective buyers in their journey to buy a new car with minimal hassle has helped this Ukraine-based, 2013-founded company to emerge as the largest platform in its segment, transacting the highest number of cars as compared to any other dealership in India.
"From the moment a person decides to buy a new car to the delivery of the car, Autoportal experts give personalized assistance to the customer, may it be deciding on which car to buy, information on best car insurance and finance deals, after-sale service or getting several exclusive offers from different brands tailored just for Autoportal customers", explains Anton Rublevskyy, Co-Founder, Autoportal India.
Autoportal's huge network of dealers offers customer flexibility to choose the best price from a nearby dealer. Customers can also opt for car insurance or finance through Autoportal at attractive prices and offers. Through its recently-launched vertical, Autoportal Services, the company renders car care services to all brands, claiming to charge 30 percent lesser than the market rates. For auto enthusiasts, the company offers enormous amount of text and video material dealing in Indian as well as international auto updates, and expert reviews.

The company gets the consumers in the buying funnel by engaging them with relevant content through various mediums, including social, after which Autoportal experts take over and guide the prospective buyers in making a well-informed decision on buying a car. The company has a YouTube channel with a subscriber base of over 103,000, which is expanding rapidly. Once the consumer has made a decision depending on several factors, such as budget, convenience, etc., with the help of Autoportal's expert test drive reviews and other such mediums, the company helps them book a test drive and gets exciting ongoing offers for them.

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