Autoportal India: Proffering Hassle-Free 360o Solution to Prospective Car Buyers
Date: Tuesday , January 24, 2017
Automobile production has grown at a CAGR of 10.5 percent between FY 2005 and 2015 in India, and the industry accounts for 7.1 percent of the country\'s GDP. Tremendous credit to the rising Internet penetration in tier-2 and tier-3 cities, the cost-conscious Indian consumers are keenly performing a thorough market research, enquiring deals across different dealers before buying a car. Although they have the mindset of seeking only the dealers in their neighbourhood, this process requires a great deal of time and energy. Precisely answering to this need online with a strong backend technology is Autoportal India, a pioneering online marketplace for prospective car buyers,which is making a significant difference in the car-buying process by giving the best price quotes to the customer in his/her vicinity with its comprehensive dealer network spread across India.
End-to-End Personalized Assistance
Centring its brand persona on providing the best car-buying experience in the industry, Autoportal gives tremendous value to the customers in term of being their personal assistant, and helping them get the best deals and services for their cars. Providing end-to-end personalized assistance to prospective buyers in their journey to buy a new car with minimal hassle has helped this Ukraine-based, 2013-founded company to emerge as the largest platform in its segment, transacting the highest number of cars as compared to any other dealership in India.
\"From the moment a person decides to buy a new car to the delivery of the car, Autoportal experts give personalized assistance to the customer, may it be deciding on which car to buy, information on best car insurance and finance deals, after-sale service or getting several exclusive offers from different brands tailored just for Autoportal customers\", explains Anton Rublevskyy, Co-Founder, Autoportal India.
Autoportal\'s huge network of dealers offers customer flexibility to choose the best price from a nearby dealer. Customers can also opt for car insurance or finance through Autoportal at attractive prices and offers. Through its recently-launched vertical, Autoportal Services, the company renders car care services to all brands, claiming to charge 30 percent lesser than the market rates. For auto enthusiasts, the company offers enormous amount of text and video material dealing in Indian as well as international auto updates, and expert reviews.
The company gets the consumers in the buying funnel by engaging them with relevant content through various mediums, including social, after which Autoportal experts take over and guide the prospective buyers in making a well-informed decision on buying a car. The company has a YouTube channel with a subscriber base of over 103,000, which is expanding rapidly. Once the consumer has made a decision depending on several factors, such as budget, convenience, etc., with the help of Autoportal\'s expert test drive reviews and other such mediums, the company helps them book a test drive and gets exciting ongoing offers for them.
Sea of Opportunities & Challenges
\"The large unorganized automotive market in India offered a huge potential to grow in terms of volume, which prompted us to set up such a business model in India\", remarks Sagar Das, Co-Founder, Autoportal India. Established with the mission of giving the easiest and most-trusted car-buying solutions in India, the company sold itself with the tagline - Making your Car Buying Easy, which fits its vision perfectly. Further, walking the talk without fail has empowered Autoportal to successfully complete more than 4500 transactions with participation from 500+ dealerships across 18 cities within the last 3 months itself.
Working with dealers across brands (who had different mindsets and different ways of doing business) was initially a daunting task for Autoportal. But, everything slowly fell in place as it bagged more and more happy customers. At present, the company is keen on expanding the same business model to tier-2 and tier-3 cities (where still the consumer reach is more offline than online), and educate the consumer base, since these cities constitute a huge chunk of the company\'s target segment.
Despite pursuing a fast-paced work culture, the 250+ strong team of Autoportal has the independence to learn and explore various options in different segments depending on their interest. This offers a good learning experience and allows the employees to grow their knowledge base in all verticals. Currently, Autoportal is keen on expanding its workforce, and exploiting its dealer network in tier 2 and tier 3 cities in order to reach its customers at a personalized level and exploit different verticals in the industry. Autoportal also aims at scaling the business to 100 cities by December 2017. With today\'s customer who searches 75 percent of the time online, out of which 65 percent is on smartphones, this does not look like a distant dream.
Anton Rublevskyy, Co-Founder
Observing the growth of unorganised players in the new car segment, Ukrainian Anton Rublevskyy, who was running an auto classified portal back in his country, decided to enter the Indian market. In 2013, he launched Autoportal in India which is on a positive growth curve ever since.
Sagar Das, Co-Founder
Bitten by the entrepreneurial bug, Sagar along with Anton, started Autoportal in 2013. Based in Gurgaon, the platform claims to be a one-stop solution for all things automotive, with a primary motive to making car buying and selling as hassle free as possible.