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Jaspal Singh Chadha
Jaspal Singh Chadha

Jaspal Singh Chadha

Manager Administration & Liaison (Delhi Centre Head)

Welngkar Institute of Management Development & Research


Jaspal Singh Chadha is a member of:

Role in an organization
In my organization my role is as head of the centre to look after administrative requirements of the centre, liaison with various Government and non government agencies. Supervisory role to market the products and suggest effective measures to launch and market various products of the organization.
Suggestions to aspirants
Well Marketing s the area on which you need to have the right approach and focus on the following Skills:
1. Develop relationship with your consumers and let them feel that you know the need of your customer and you are the best person to give best solution to fulfill their need.

2. Highlight the quality of the product and provide comparison with the other similar or equivalent products.

3. Provide the best possible after sales service to make your customer more than satisfied so that they could recommend you to other people.

4. Work hard initially to capture the market that would help to take a fair cake to meet your all the requirement in your life.
Books, Magazines, websites and Newspapers on effective marketing tips, marketing and roles of marketing managers, best ways of marketing and launching new products etc.
Marketing is different in the following manner from other streams:
1. Customer oriented
2. customer satisfaction
3. Value for money to the customer
4. Result oriented
5. Passion for marketing
6. Will to rise high with devotion
Positioning the product
To Position your product in the market you need to have:
Qualitative highlights of the product
Comparison with similar or equal products
Identify customer need
Marketing strategy
Advertising support
After sales service support
Start Orientation Programme
Personal customer reaching approach
Develop and change marketing strategy
Advertisement support
Start Marketing Campaigns
Participate in Exhibitions and Fairs
Enhance after sales service etc.
What can be achieved
There is not limit of the marketing person in the corporate world.
Importance of On line marketing
Online marketing is very effective tools in the modern corporate world. With the shortage of time due to exigency of work people have shifted their focus on the online markeing.
Brief yourself
I am Jaspal Singh Chadha started my career with M/S. Jagson Pal & Company a pharmaceutical manufacturing company a partnership company in 1969 now has become public Ltd. company. Started my career in marketing their product in Khari Bauli and Sadar Bazar general merchants.

On the first day of my marketing career I visited about fifteen general merchants shops of these two Delhi's top whole sale markets where about 700 to 1000 merchants from All India use to visit and buy products to resell in their respective shops.

My Story of first day and respective other days of my Marketing career.

First day my visit resulted with 0 order booking. I went to sell @Rs.6.50 per dozen all the general merchants I visited told me you take from us @Rs.6/- per dozen any quantity you would to buy. Came back with very upset mind. But my boss again sent me next week with a suggestion to you buy all the stock @Rs.6/- and with this approach I was able to procure order of 15 cases x 48 dozen per case.
Importance of STP
It is very important
Motivating Factor
Good Salary Package
Attractive Commission
Effective Delivery System
Advertisement Support
Possibility of product highlights
After Sales Service
Customer oriented approach
Future trend
Trends of marketing are positive
Recommended Courses and Certification
Diploma and Degree in Marketing
New Product launching experience if any
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