Hi Sikandar,
We check KEI for the effective SEO and picking the excellent keyword.Acccording to the KEI formula we are trying to find a standard value that are associate with our competitor and the daily search.finding KEI should be done after the selecting few relavent keyword.
suppose we have one travel page and we need to select keyword for that than at first we can pick few keyword by keyword tool like travel in india,tour and travels,travel guide,travel destinations in india now after that we should find the KEI according to formula and choose the best keyword that fall in standard.
if you have further any problem please let me know.
Thanks,Navin
Aug 20, 2013