G R Damodaran Academy of Management is affiliated to the Bharathiar University, Coimbatore - 641 046 and recognized by the All India Council for Technical Education for the MBA (Master of Business Administration) degree programme with a sanctioned intake of 120. The degrees are awarded by the Bharathiar University.

Committed to excellence and relevance, the Academy aims to grow into a resource centre for advanced studies, research and training in management.

To develop into a speciality management institute, with a range of activities which would cover formal professional management education, training, research and consultancy as well as executive development programmes, continuing education, short-term speciality courses, and other programmes in the several areas of the functional and sectoral spectrum of management.

To provide world class management education and to contribute to the development and spread of scientific management in all areas of endeavour as a tool to enhance effectiveness, efficiency and competitive advantage.

To develop and employ such techniques of teaching-learning supported by a diversity of in campus and off campus facilities and resources as would equip students and trainees with a sound knowledge of principles and mastery of skills and techniques, as well as the ability in their effective application, adaptation and innovation and help them to assume leadership in the changing and competitive business milieu.

Vision

To emerge as the Centre of Excellence in Management Education, Training, Research and Consultancy and to be one among the top-rated B-schools in Tamilnadu within a span of a decade through infusing technology based managements systems.
        
Mission

G R Damodaran Academy of Management conceives management education as a multi-dimensional continuum with several interrelated yet distinct goals, concerns, functions and activities. The academy seeks to achieve quality in this totality so as to contribute to the development of effective human resource as well as advancement of management practice.

G R Damodaran Academy of Management shall strive to develop into a world class resource centre in management education, research and training. It will develop close linkage with industry and management environment to retain its relevance and maximize its contributions. It will keep growing to keep abreast of expanding and emerging needs and developments and enhance its role.

MBA

The MBA curriculum is delivered in four semesters scheduled in two academic years. The academic year commences during July.

While the first year provides a solid footing to the students in the basics of business and its related disciplines, the second year offers students the opportunity to specialize in a field of their choice from among Marketing, Finance, Human Resource Management, Operations Management and Systems.

Although the MBA programme is based on the framework of the University syllabus and examination requirements, the MBA coursework at the Academy seeks to go beyond text book based rote learning and set exercises, to become an exciting and rewarding learning adventure which

Would help internalize the principles and skills learnt and develop the behaviour, attitudes and intellectual abilities appropriate for professional effectiveness in management. To this end class room work is supplemented by self-study assignments and learning opportunities like seminars and workshops (on campus and outstation), guest lectures, paper presentations, simulations, case studies, role plays etc. These are topped off by intensive exposure to the demands of the real life business situations and problems through projects and other interactions. Frequent lectures by top managers and consultants are arranged. The thriving entrepreneurial and industrial culture of Coimbatore provides the enriching ambience for student development. Periodic visits to the industrial establishments at Coimbatore and in major cities like Chennai, Bangalore and Kochi enable students to have a feel of more complex real life business situations.

Regular classes are held between 9.30 a.m. and 04.30 p.m. from Monday to Saturday. During the Management Practice sessions, students are engaged in group discussions, presentations on corporate news, analysis of cases, small exercises in team work etc.