May - 2016 - issue > CEO Insights
Want To Accelerate Customer Acquisition? Focus On Experience First!
Nilesh Patel, Founder & CEO, Leadsquared
One hot Saturday morning, my friends and I decided to have brunch at a new restaurant that had opened up near our place. Based on the reviews online, it seemed good and we couldn't wait to try it out! It certainly was memorable - for we left without eating. Not because we were unhappy with the food (we never got around to that), but simply because it wasn't a great experience. As we walked out, I realized that this was probably how a lot of businesses failed at customer acquisition. Let me explain.
Efficient Lead capture
We reached the diner at 11:30 AM and signaled the waiter. Without even a perfunctory nod, he went about his business. We ended up waiting quite a while for them to acknowledge our presence!
In the digital world, this is tantamount to - not capturing the prospect as a lead, and not even sending a basic acknowledgement that their query has been received! Say a prospect calls your office for information about your product. Would it not be a great oversight if you are unable to record the lead and conversation details for further communication?
|
|
