May - 2016 - issue > CEO Insights

Want To Accelerate Customer Acquisition? Focus On Experience First!

Nilesh Patel, Founder & CEO, Leadsquared
Friday, June 3, 2016
Nilesh Patel, Founder & CEO, Leadsquared
Headquartered in Bengaluru, LeadSquared is marketing software company that assists the SMBs to achieve revenue growth by effectively aligning their sales and marketing efforts.

One hot Saturday morning, my friends and I decided to have brunch at a new restaurant that had opened up near our place. Based on the reviews online, it seemed good and we couldn't wait to try it out! It certainly was memorable - for we left without eating. Not because we were unhappy with the food (we never got around to that), but simply because it wasn't a great experience. As we walked out, I realized that this was probably how a lot of businesses failed at customer acquisition. Let me explain.

Efficient Lead capture

We reached the diner at 11:30 AM and signaled the waiter. Without even a perfunctory nod, he went about his business. We ended up waiting quite a while for them to acknowledge our presence!

In the digital world, this is tantamount to - not capturing the prospect as a lead, and not even sending a basic acknowledgement that their query has been received! Say a prospect calls your office for information about your product. Would it not be a great oversight if you are unable to record the lead and conversation details for further communication?

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