June - 2014 - issue > Top 10 Social Media Marketing Companies

Ethinos Digital Marketing: Candid Experience through Cutting Edge Design and Creative Execution

Susila Govindaraj
Friday, June 6, 2014
Susila Govindaraj
Long ago Da Vinci said, "For once you have tasted flight, you will forever walk the earth with your eyes turned skyward". Proving his timeless wisdom, Ethinos Digital Marketing, a digital marketing agency, with their expertise in providing unique solutions, won a Silver in the Not-for-Profit category of DMAi Echo Awards 2013 for its Olympic Gold Quest campaign and continued the legacy in 2014 by winning Gold and Silver in DMAi Echo Awards 2014. The detail-oriented company has not just won awards but also the hearts of their clients through impressive responsiveness and attention to each aspect of their clients' marketing needs.

The four-year old startup based out of Mumbai helps customers to cut through the cluttered market space that has gazillions of brands; with pragmatic solutions and cutting-edge execution through augmented reality, gamification, and social retargeting. Their thirst for innovation is evident in their services which extend to content management services, strategy & media planning, branding & design, mobile & emerging media and more. The company serves a wide range of verticals including technology, healthcare, BFSI, media and education.

Siddharth Hegde, Founder & Managing Director, Ethinos, believes that each customer is unique in themselves; thus one solution doesn't fit all. Their well organized, proprietary, Ethinos ADAPT model helps them study customers' needs profoundly and zero-in on solutions that are perfectly crafted to serve their clients� purpose. "But when it comes to customers, it is really difficult to educate them about having realistic expectations from digital media and focusing on solutions that work rather than comparisons with their peers," says Siddharth.

Ethinos voraciously educates its clients about digital media not being a magic potion, but a measurable and micro targetable platform that shows its results with time. "We steer customers away from their typical focus on competitors and offer a specific approach, as well as platforms and tools that deliver the unique solution to make our customers stand out of the flock," adds Siddharth. Ethinos collaborates with a robust network of partners like NASSCOM, Mirriad, Google, Facebook, etc. to ensure that they deliver requisite results to over fifty clients including Capgemini, Olympus, Kaspersky, Intuit and NDTV among others.

Currently, Ethinos is engaged in building automated models enabling more standardized service to a large number of clients and tools for CMO dash boarding and detailed reporting. In the coming days, Ethinos looks forward to working with companies to integrate their offline and online marketing and to truly measure the impact of the marketing activities being carried out.

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