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September - 2014 - issue > 20 Most Promising Event Management Companies

Redefine: Connecting, Building, Engaging

Anamika Sahu
Friday, September 5, 2014
Anamika Sahu
The days of using print, television, and outside media for marketing are past. To cut to the chase when it comes to effective marketing and a personalized touch with the customers, events have evolved to become the forerunners. This phenomenon has pushed traditional advertising and marketing companies of every scale to either shift to the side-lines or create an additional services branch to organize events for their clients. Redefine's story is no different.


Redefine started as an integrated marketing company in 2009 with Sandipan Ray and Akshay Suri. Since then, it has moved to providing holistic services to its customers by adding event management to their line of services. Today, the company is a 360° marketing services provider with event management forming the core component.The company offers services ranging from creative marketing solutions, assistance in product promotion, direct marketing strategies, brand activation, event management, communication designs to database and response solutions.


Within a short span of time, the company has become a well known name in the industry by delivering the best B2B concept seminars and corporate events along with dealer and channel meets.From conceptualization to execution,it is all taken care of by Redefine while the client takes a corner seat to wind down and enjoy each moment of success they achieve through these engagements. The testimony to its efficiency are clients like SAP, Dassault, British Telecom, Kotak, De bono Education UK, Campus Education US, Tech Mahindra, Fujitsu, Intuit Quick Books,and more;the ones who have re-imposed their faith on Redefine.


The company is working towards building their own IP driven platforms for three key industry verticals: SMBs, EDUCATION, and HEALTHCARE. One such platform is SMBConnect, meant for the SME segment to help them network and share knowledge with peers as well as experts. "We have developed a credential in the SMB space with our SMBConnect platform and wish to create platforms focused on healthcare and education sector too. This will help customers from different domains to leverage our platform for their benefit," says Sandipan Ray, Director, Redefine.

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