September - 2014 - issue > 20 Most Promising Event Management Companies

RedKnot Marketing: The Impeccable Blend of Marketing & Events

SI Team
Friday, September 5, 2014
SI Team
With the changing market and cluster of event management companies springing up now and then, it is an uphill battle for a company to identify the problem with the current scenario to position itself in the market while building a credible image amongst its corrivals. While the new and ambitious companies lack the understanding of the industry and dive into things without any proper study or an intelligent plan, RedKnot Marketing has the ability to identify the problem within a current scenario and suggest a solution correspondingly. The company strives to offer qualitative solutions instead of quantitative ones catering exceptionally to A-listed clients so as to maintain its transcendence in the domain as opposed to other cheaper options available in the market. This has lead RedKnot to emerge as a shining star in the marketing and event management sector within a short span of time with a growth rate of over 50 percent year-on-year. "The kind of business we are doing is as good as any 20 year old established company and our turnover matches theirs," says a proud Gaurav Arora, Founder & Managing Partner, RedKnot Marketing.

Incepted in 2011, RedKnot is a 360° marketing strategy company that provides complete turnkey solutions to its clients right from the concept development to the final execution. Working on below-the-line (BTL) activation domain, the new age, young and dynamic company offers unique, customized and innovative solutions to address the unique challenges of its clients. RedKnot caters marketing strategy of which events & activations are a part that includes new idea generation and concept development for the clients majorly in the films and fashion vertical. The company's proficiency in the domain has led it to gain multiple prestigious clients like MTS, Coca-Cola, HTC, ICICI, Mahindra two-wheelers, United Colors of Benetton and many more.

Of the numerous events that RedKnot has organized for its clients; a particularly distinct one defines the turning point for the industry. For the Toofani Zone event of Thums Up, the company organized a campaign in which BMX riders and Parkour artists were featured for the first time in India along with collaboration with a rock band. Further, many more games were organized for consumers as a part of an on-ground initiative and the entire concept became viral later with other companies following lead.

Headquartered in Delhi, RedKnot has a very young and dynamic team of 75 people working on an incentive based program in three major cities: Delhi, Chandigarh and Mumbai. With innovation as its backbone – the closely built team moves with the main motivation of creating master of all instead of ace of one. Apart from the films and fashion industry, the company foresees to venture the mainstream advertising industry in subsequent times. RedKnot anticipates focusing on mainstream cinema and above-the-line advertising for the next few years apart from a business growth.

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