September - 2014 - issue > 20 Most Promising Event Management Companies

Momentum Communications India: Adding 'Integration' into Integrated Marketing Communications

Poulomi Mukherjee
Wednesday, October 8, 2014
Poulomi Mukherjee
The success of a campaign is not in the execution of a part, but in the efficacy of the whole. It is this ethos that reflects the core principles that drive Momentum Communications (India) Pvt. Ltd. In an age where most agencies focus on creating 'Award Winning' campaigns, at the expense of the key objectives of the campaign, Momentum stands out in sharp contrast. Team Momentum believes that for a campaign to be deemed successful, it needs to first offer ROI.

The Company was founded over 4 years ago by Saikat Chakravarty, a seasoned veteran from the communications industry. Having been part of Advertising, Product Management, Sales, Event management and BTL in leadership positions with some of the largest organizations in India, he noticed that most agencies work in silos, focusing only on their deliverables. Very few actually see the big picture. It is this very lacuna that he aimed to address, by forming Momentum Communications, a full service integrated marketing communications company that focuses on providing marketing solutions rather than piecemeal executions of campaigns. While he has now moved on to other focus areas, the vision of the organization is now being carried forward by Naim Siddiqui, Director & CEO of the organization.

With an impressive client list of the likes of WD, Whirlpool of India, Yum! Restaurants and Volvo-Eicher, the agency serves as an extension of the marketing team, providing consultancy, strategic input and marketing services that help the client achieve bigger and better. Out of the mountain of successes associated with Mometum, some stories stand out. One of these success stories is of HP. The introduction of HP LaserJet AIO brought the biggest challenge of lead generation for the exciting but complex value proposition. Momentum Communications helped them overcome the challenge by a Pay Back Yatra campaign wherein a team of trained promoters reached out to resellers and channel partners in the IT hubs of 20 cities to educate and showcase the functioning of the printer which followed by an exciting roulette game. The event resulted in incremental sales driving upsell and share gain along with coverage by CRN. "This also led us to win the Best Relationship Marketing and Best Retail Experience award from HP in 2010-11," says a proud Naim.

The company offers its expertise in events, promotions, customer & channel activation & BTL design while brainstorming activities that are educational, informative, entertaining and ROI linked. Momentum devises themes, designs and other marketing strategies according to the client's guidelines while keeping things like the brand image, target customers and roadmap in mind to suit the brand persona. The B2B company also aids brands to reach out to its customers better by commencing the event in multiple languages along with ensuring that the same is on-ground with the social media happenings. Momentum added a digital services division as well in their offerings, which creates social media campaign and mobile-based applications.

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