Break the Labyrinth Circle to Find the Solution

Anamika Sahu
Friday, September 5, 2014
Anamika Sahu
India is a consumer centric market where 'Consumers are King'. These huge potential spenders have attracted marketers from all over the world. While global players see India as a key market for the future, the domestic players are too trying to lure consumers and reach out to through all possible mediums. This is preferably changed the ball game of marketing and advertising. To create more personal touch with the potential consumers and the existing one too, companies have taken the route to events.

This need has pushed the entire marketing and advertising industry to make a huge shift towards events to provide holistic services thus empowering the market to grow to Rs.5,000 crore by end of 2015. This opulent environment has attracted several new players in the industry who tries to break the market with the sword of cost. While the new agencies offer cost-effective services, the clients have to pay either way compromising on the quality of the event. In this huge jungle of event management agencies, it is like breaking a labyrinth circle of deceit for companies and especially CMOs to find authentic event service providers who not just are safe on cost end but also on quality.

However, event is no more just a means to reach to potential buyers but also to boast the morale of the employees, and network more with the peers by organizing corporate seminars, annual days, conferences, MICE and others. Understanding this need of the hour of the corporates, we bring to you this special edition of siliconindia wherein we have tried to put together such event management agencies – 20 Most Promising Event Management Companies – who not just talks the walk but walks the talk as well.

Also, we bring to you the story of Eblitz – an event management company – who under the leadership of Michael G Prasad, Mirza L Baig and Michael N Babu, the company is touching new heights every day. The company has ever since its inception changing the ball game for many of their clients by organizing innovative events globally.

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