June - 2014 - issue > Top 10 Market Research Companies

Q&Q Research Insights: Extracting Mines of Actionable Information

Pankaj Kundwani
Friday, June 6, 2014
Pankaj Kundwani
Many research giants feed big MNCs with market insights, but there are barely any with the knack to cater the niche segments like agriculture, animal health, automotive and GIS based research. A global player in the niche area of agro chemicals and inputs wanted to test out the concept of single window shop for all the farming needs of cotton growing farmers. To meet this challenge, the company struggled to find a research firm that could provide actionable information on the same. Apparently, it came across Mumbai based Q&Q Research Insights Pvt. Ltd. that conducted over 800 face-to-face interviews, 16 FGDs and 20 in-depth interviews of the cotton growing farmers across eight states in India. It helped the client formulate strong strategies by providing insightful results, price sensitivity analysis and also constructive recommendations.

Founded in 2004, Q&Q Research Insights is committed to being a premium provider of market research services. Maintaining quality, achieving plausible and actionable results is what the company strives for. Q&Q was founded by Ashit Mallick who earlier had an experience of over 20 years working with several research giants.Carrying quality in its DNA, the company is serving major multinational companies, government and other large organizations. It operates in domains like Agriculture, Consumer Research, Telecom, Automotive, Mystery Shopping, Animal Health, Pharma, GIS & Land Mapping and Data Handling &Analytics.

Apart from having in-depth experience in sectors like telecom, automotive, BPO, FMCG, healthcare, consumer durables, social research and many more, Q&Q's ability lies in its knack to serve niche sectors that are hardly catered by any player. It provides market research services in the area of agriculture, agribusiness, animal healthcare and allied sectors. Q&Q boasts of providing authentic, knowledgeable and actionable analysis research needs of the clients. Since inception, the organization has served clients like Tata Chemicals, Bayer, Cheminova, Savannah, Vodafone, Reliance Communications, DuPont, Rallis, Raymond, Tata Motors, Skoda, Ford, Eureka Forbes, Wockhardt, Johnson & Johnson, Future Group and many others.The organization is also working on some enduring government and e-governance projects with national and various state governments. "We do not believe in building a long list of clients. We may have few clients in our basket but we make sure that once they associate with us, they continue working with us," says Ashit Mallick, CEO & MD, Q&Q Research Insights.

Q&Q runs parallel to the newest technologies and brings out new methods and processes of working to give the organization an extra mileage over competition. For instance, it adopted cloud computing five years ago when it was rarely heard of. Coming from an agricultural background, Ashit has built a strong team of 70 experts in different domains that also consists of well qualified agriculture postgraduates and doctorates. The company gives its employees freedom to move freely and work in the domain of their interest. The attrition rate of the organization is less than two percent and almost nil at the top level management.

With a pan India presence and headquarters in Mumbai, Q&Q has regional offices in Delhi, Kolkata, Hyderabad and Bangalore. It also has offices for back end research processes at Pune and Lucknow and 15 field offices across the country. With the acquisition of ISO 9001 in progress, Q&Q envisions to continue delivering the highest levels of quality to the clients.

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