June - 2014 - issue > Top 10 Digital Marketing Companies

Kieon: A Zero Fail Attitude towards Quality

Anamika Sahu
Friday, June 6, 2014
Anamika Sahu
It is imperative for a pioneer to have equipped its arsenals better than the ones that follow so as to remain at the forefront of the game. This is precisely what Kieon - a digital marketing company - has been doing since its inception in 2005. Today, in its journey of eight years, the Bangalore based company has become the industry's digital media expert providing digital media strategy and technology for agencies and clients across brands with offices in UK and serving clients majorly in the European market. The company is headquartered at Moorgate in London and has a dedicated development center in Bangalore.

As more and more demanding customers come online, digital media provides an opportunity to tap into them. Kieon understands the fact that unlike traditional media, digital media can connect, act and get the reaction back from the customers fastest. This insight helps the company to tailor make strategies for its customers accordingly. While there are companies that provides digital strategy or creative and ignore the execution part and vice-versa, Kieon has emerged as the one of the few, if not the only one that infuses all three - digital strategies, creative and ultimately the experience, i.e., execution over mobile applications, websites, internet portals and others. "We take care of the entire gamut of services that are required to deliver it. This makes us quite unique in the space among competition," says Smita Malipatil, Co-Founder, Kieon. The company which is now a part of a public limited company in UK currently services clients in financial, education, government, automobile, alcohol & drinks brands, banking, pharmaceutical companies and retail groups. Some of its eminent clients are Unilever, P&G, Mercedes Benz, Land Rover, Nissan, Citibank Group, McMillian and others.

Kieon offers social media applications, mobile apps, web apps, e-commerce sites and offshore development amongst several others. Being one of the first emergent in this space in India, Kieon understands how crucial it is to keep oneself updated with the ever changing technology space and come up with strategies in pace with the customers' needs. The challenge however lies in bringing brands, agencies and other clients face-to-face with the benefit of digital marketing and brush off their unrealistic expectations. The company has over 70 odd employees based out of India and around 2300 globally across the group, committed to positioning India as the premier in the quality space for digital media whilst eradicating the challenges. Kieon ensures that there is no fail or a zero fail attitude within the company about quality.

The company currently is focused on the European market and particularly in the UK, but its next move is Indian and Asian market. "By the end of this year, we hope to have a fuller offering for the Indian market itself in terms of working directly with clients here in building creative, strategies and also executing them," concludes Smita. Later, the company plans to make progression to the rest of South East Asia.

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