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September - 2014 - Special issue > Company of the Year - Virtual Meeting Service Provider

Blue Jeans Network: Disrupting the Video Collaboration Industry with a Technology Upswing

Susila Govindaraj
Wednesday, October 8, 2014
Susila Govindaraj
In the past 20 years, the video collaboration industry had been on ice thanks to dominant, monolithic players that seemingly denied the need for video technology evolution. To break through this wall of innovation and establish relevance among the industry behemoths, companies needed to establish a compelling value proposition like solving a critical business problem?and this is exactly the position that was adopted by Blue Jeans Network.

Blue Jeans was determined to disrupt video communications by remedying issues like interoperability, user-friendliness and scalability that were stymieing innovation within the industry. Company leaders also keep tabs on emerging trends and needs as the industry blossomed and responded accordingly, keeping a close eye on the following: bandwidth increases, new devices accompanied with cameras, distributed enterprise workforces, and the modern generation?s convenience with video.

While the incumbent players continued their video labor of love with costly, static and unwieldy hardware, Blue Jeans Network revolutionized the industry with a world-class, cloud-based video service with cutting-edge technology. Despite being told initially by investors and industry pundits that the company could never compete with the established industry stalwarts, Blue Jeans Network persevered, launching in 2011 and rapidly grabbing significant market share in just a few years.

Going the Extra Mile
Blue Jeans connects both consumer-based video and enterprise-class video to provide a powerful business solution. Blue Jeans? cloud-based conferencing service enables customers to connect with each other seamlessly anytime, anywhere, and from practically any device. Customers can share contentlike power point presentations and videos in HD, while Blue Jeans? dual-stream support ensures the quality and security of both the video feed and shared content. ?As Blue Jeans runs completely on the cloud, enterprises can attain a full, rich collaboration experience by leveraging their existing infrastructure without buying any additional hardware or software,? says Krish Ramakrishnan, Co-Founder & CEO, Blue Jeans Network.

As Fast as a Bullet

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