The era of Application Intelligence led businesses

Subrato Bandhu, Managing Director, AppDynamics, India
Wednesday, October 8, 2014
Subrato Bandhu, Managing Director, AppDynamics, India
Founded in 2008, AppDynamics is a California based company providing application performance management technology.

Mobiles, Tablets, Phablets, Laptops and Services on-the-go are the new age adaptations of technology to drive businesses. Gone are the days when mobiles were used to store numbers, make or receive calls and of course, the occasional browsing for information. Now, mobiles and devices (laptops, tablets etc) powered by 'Applications' are truly making the world a flat place and are driving business interactions across geographies and time zones, be it booking tickets, buying flowers, paying bills or applications that help us improve our abilities like playing a guitar or even being a better parent.

At the centre of this technology adaptation, rather advancement, are 'Transactions' and the related 'Applications’. So Transactions/Applications are the new business generators, not the teller at the bank or the florist in the shop and applications are becoming the system of engagement between consumers and providers.

The applications space is booming and new applications are being built in the same frequency as old, legacy applications being transformed to adopt new technologies. Both new and old applications are being trageted to be consumed by users using laptops, desktops, mobiles, tablets and many others. Large companies are aggressively pushing their products through these mediums and this causing the technology industry to witness a disruption at unprecedented levels.

The mom and pop phenomenon – Software is the new kingmaker An interesting aspect to consider is that this disruption has opened the doors for smaller players to compete directly with the giants, and this is evident across all verticals. Even mom and pop shops are now competing and providing better services because of the flexibility and the radical ideation. We're heading back to the 80's where it was all rock and roll and bearded techies cramped into garages working on software enhancements, as opposed to the hardware frenzy in the erstwhile years.

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