Blue Jeans Network: Disrupting the Video Collaboration Industry with a Technology Upswing Date:   Wednesday , October 08, 2014 In the past 20 years, the video collaboration industry had been on ice thanks to dominant, monolithic players that seemingly denied the need for video technology evolution. To break through this wall of innovation and establish relevance among the industry behemoths, companies needed to establish a compelling value proposition like solving a critical business problem?and this is exactly the position that was adopted by Blue Jeans Network. Blue Jeans was determined to disrupt video communications by remedying issues like interoperability, user-friendliness and scalability that were stymieing innovation within the industry. Company leaders also keep tabs on emerging trends and needs as the industry blossomed and responded accordingly, keeping a close eye on the following: bandwidth increases, new devices accompanied with cameras, distributed enterprise workforces, and the modern generation?s convenience with video. While the incumbent players continued their video labor of love with costly, static and unwieldy hardware, Blue Jeans Network revolutionized the industry with a world-class, cloud-based video service with cutting-edge technology. Despite being told initially by investors and industry pundits that the company could never compete with the established industry stalwarts, Blue Jeans Network persevered, launching in 2011 and rapidly grabbing significant market share in just a few years. Going the Extra Mile Blue Jeans connects both consumer-based video and enterprise-class video to provide a powerful business solution. Blue Jeans? cloud-based conferencing service enables customers to connect with each other seamlessly anytime, anywhere, and from practically any device. Customers can share contentlike power point presentations and videos in HD, while Blue Jeans? dual-stream support ensures the quality and security of both the video feed and shared content. ?As Blue Jeans runs completely on the cloud, enterprises can attain a full, rich collaboration experience by leveraging their existing infrastructure without buying any additional hardware or software,? says Krish Ramakrishnan, Co-Founder & CEO, Blue Jeans Network. As Fast as a Bullet In just a few short years, the company has over 3,000 business customers who consume millions of minutes of videos per day via thousands of meetings, making Blue Jeans one of the largest service providers in the industry by any measure. The venture community has invested more than $100 million in the company and Blue Jeans stands tall as a glorified example as a company that can grow its customer base, revenue and market share at an incredibly rapid pace. Since 2011, the company has penetrated the global market with heavy users in Australia, France, Germany, India, the U.S. and the U.K., leveraging the technology to address local and worldwide business needs. With servers in Asia, Europe and North America, Blue Jeans is used in 200 countries and 2,000 cities that span all seven continents (people from Antarctica have used Blue Jeans to showcase emperor penguins). The company doesn?t just build a value proposition for its customers but also forits employees. Blue Jeans fosters a culture of innovation through programs like its annual Hackathon, which combines collaboration and communication to spur new product features, and embraces a culture of transparency. ?We have always ensured transparency in company operations from the beginning, so our people can learn enough to build a company from scratch in five years. This culture helps to keep Blue Jeans a healthy and exciting environment,? says Alagu Periyannan, CTO, Blue Jeans Network. Blue Jeans is currently working on building next generation products with core innovation in Bangalore. The company aims to be enterprises? business collaboration partner, meeting all the needs in the whole field of collaboration (and not just in video conferencing). The company envisions a future where it dominates the $30 billion market of video collaboration. Panel Management:Krish Ramakrishnan, CEO & Co-Founder of Blue Jeans Network, is a serial entrepreneur with over 20 years of experience in leadership and innovation. As an Entrepreneur-In-Residence at Accel Partners, he explored HD video technologies including the current idea behind Blue Jeans. Clients: Facebook, Foursquare, Morgan Stanley, Flemings Steakhouse and MIT Offices: California (Headquarter), U.S., London and Bangalore, India Awards: 1.Mentioned by Gartner in Cool Vendor report ? 2012 2.European IT & Software Excellence Awards ? 2014 3.Best of Show Award for InfoComm? 2013 4.Wall Street Journal Technology Innovation Awards ? 2012 5.Telecom Council?s Fifth Annual Telecom Council SPIFFY Award, among others