#6 Amazon

Rank: 14

Brand Value In 2012: $45,727 million

Brand Value In 2013: $34,077 million

Percentage Brand Value Change: 34 percent

There are few competitors in sight for the retail giant that is Amazon.com. With its low prices, efficient customer service and rapid geographical growth, it stands to become the largest beneficiary of the e-commerce industry boom. Last year Fortune ranked CEO Jeff Bezos as its Businessperson of the Year on the back of the company's stellar growth, especially in its Amazon Web Services and Kindle divisions.

Amazon.com, Inc. is an American multinational electronic commerce company It is the world's largest online retailer. Amazon.com started as an online bookstore, but soon diversified, selling DVDs, CDs, video and MP3 downloads/streaming, software, video games, electronics, apparel, furniture, food, toys, and jewelry. The company also produces consumer electronics—notably the Amazon Kindle e-book reader and the Kindle Fire tablet computer—and is a major provider of cloud computing services.

#5 GE

Rank: 11

Brand Value In 2012: $55,357 million

Brand Value In 2013: $45,810 million

Percentage Brand Value Change: 21 percent

GE is an American multinational conglomerate corporation The company operates through four segments: Energy, Technology Infrastructure, Capital Finance and Consumer & Industrial. In 2011, GE ranked among the Fortune 500 as the 6th-largest firm in the U.S. by gross revenue, as well as the 14th most profitable. However, the company is currently listed the 3rd-largest in the world among the Forbes Global 2000, further metrics being taken into account.

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