#4 Microsoft

Rank: 7

Brand Value In 2012: $69,814 million

Brand Value In 2013: $76,651 million

Percentage Brand Value Change: -9 percent

Microsoft Corporation is an American multinational software corporation that develops, manufactures, licenses, and supports a wide range of products and services related to computing. Microsoft is the world's largest software maker measured by revenues. It is also one of the world's most valuable companies.

While revenues in the latest quarter were up 5.3 percent, the once dominant Microsoft is facing an uphill battle, as consumers are slow to adopt Windows 8. However, Windows, along with Office, continues to be its most profitable product and the company is experiencing growth in its enterprise-based divisions as opposed to its traditional consumer based market. Microsoft still has a few tricks up its sleeve with its ownership of the Xbox, Skype and its cloud based file-sharing/storage solutions. As users become more accustomed with Windows' presence across multiple platforms, the company is expecting to have solid, if not spectacular results.

#3 IBM

Rank: 3

Brand Value In 2012: $112,536 million

Brand Value In 2013: $115,985 million

Percentage Brand Value Change: -3 percent

International Business Machines Corporation, or IBM, is an American multinational technology and consulting corporation. IBM manufactures and markets computer hardware and software, and offers infrastructure, hosting and consulting services in areas ranging from mainframe computers to nanotechnology.

Despite a challenging industry environment, IBM continues to deliver solid revenues across several segments, showing particularly strong growth in data analytics, cloud computing and emerging markets. It also posted an 11 percent increase in the growth markets of Brazil, Russia, India and China.

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