What Happened To 5 Biggest Yahoo Acquisitions


Bangalore: With Yahoo’s board members approving Marissa Meyer’s plan to buy the blogging platform Tumblr, the internet giant has stepped into one of the biggest acquisitions in its life time. The deal is rumored to cost the ‘resurrecting’ company $1.1 billion, which is the biggest ever gamble made by the young CEO.

The acquisition will surely send tremors to Facebook and Google headquarters, as a recent survey had revealed Tumbler’s popularity- 75.8 million posts per day! However, things are not clear on what Merissa plans to do with the platform. Let’s hope Tumbler’s future is safe in the hands of Yahoo, or will it invite the fate of some of Yahoo’s early acquisitions?

Here is a time line on what happened to Yahoo’s 5 biggest acquisitions, compiled by NDTV Gadgets.

#5 Broadcast.com

Cost: $5.7 billion

Acquisition date: 1 April, 1999

What Happened: Broadcast.com was an internet radio company. Yahoo approximately paid over $10,000 per user ($5.7 billion valuation), to acquire the company, which was soon renamed to Yahoo! Broadcast Solutions.

Fate: Yahoo split the company into separate services, Yahoo! Launchcast for music and Yahoo! Platinum for video entertainment. Yahoo! Platinum has since been dead, however Launchcast, the internet radio still lives on.