#7 SAP

Rank: 19

Brand Value In 2012: $34,365 million

Brand Value In 2013: $25,715 million

Percentage Brand Value Change: 34 percent

"They're really into the big data," Yuan explained of the German tech brand, "So [the increase in value] is reflective of a consistent storyline: The growth of mobile shopping." SAP has the big data solutions enterprise companies need.

SAP AG is a German multinational software corporation that makes enterprise software to manage business operations and customer relations. SAP is the leader in the market of enterprise applications in terms of software and software-related service.

The company's best-known software products are its enterprise resource planning application systems and management (SAP ERP), its enterprise data warehouse product – SAP Business Warehouse (SAP BW), SAP BusinessObjects software, and most recently, Sybase mobile products and in-memory computing appliance SAP HANA. SAP is one of the largest software companies in the world.

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