• Free branding, marketing, growth consultations for early stage startups
• Program targets firms under one year old or earning below Rs 1 crore
• One-on-one mentorship led by agency co-founder

In a bold move to support India’s startup ecosystem, Excellent Publicity, an ad-tech SaaS agency, has launched a pro bono consultation programme offering free expert advice to early stage startups. Named for entrepreneurs who most need guidance, this initiative focuses on brand building, marketing strategy, and growth planning.

The programme is designed for companies that are less than one year old or generate under Rs 1 crore in annual revenue. Founders and teams can sign up for personalised one-on-one consultations, covering topics they may struggle to access early in their journey.

Vaishal Dalal, co-founder of Excellent Publicity, said "During our first 10 months, we faced setbacks and financial losses". He added that the agency hopes the initiative will prevent young entrepreneurs from feeling isolated, and help them avoid mistakes that nearly derailed their own startup. Dalal will personally mentor participants in the consultation sessions.

Consultations come with no obligation, startups are free to take the insights and apply them as they see fit. Registration is open through the 'Startup Consultation' section of Excellent Publicity’s official website.

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Though the programme is currently a one time effort, the agency has expressed openness to expanding it if it achieves its intended impact.

By offering this kind of support early on, Excellent Publicity aims to spark a ripple of positive change: “One entrepreneur finding their path forward can generate jobs, innovation, and growth for many others”, Dalal said.