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November - 2012 - issue > Top 10 Mobile Companies
July Systems Shaking It up with Real-Time Mobile Experiences
SI Team
Friday, November 2, 2012
Soon, traditional mobile application development—the kind that relies on high-priced agencies or in-house software engineers and takes months to implement—will go the way of the dinosaur.
This is the seismic shake-up that July Systems, a leader in developing cloud-based mobile applications, foresees in mobile.

The marketplace is demanding a much more rapid, accessible, and lower cost model, with more companies developing their own mobile apps, launching campaigns on the fly, and deploying great mobile experiences in minutes to millions of their users. And these companies like the other benefits too: much lower development costs, inventory that’s quickly monetized, promotions that are revamped and refined without losing a beat, and—at long last—true control over ROI.

July Systems sees itself as excellently positioned to capitalize on this “new world order,” as July’s CEO Rajesh Reddy puts it. “Mobile apps development and management is truly becoming a do-it-yourself-or-die proposition,” says Reddy. “Companies just can’t afford the time and money it takes to do it the same old way. But, offering a radically new solution isn’t easy either. It requires a paradigm shift in the way mobile apps are created. You need a combination of powerful, proven, easy-to-use tools based on real customer use cases.

These tools need to work together to enable non-technical people to create sophisticated mobile experiences in real time across mobile platforms, deploy immediately to millions of users, and adjust instantly as new realities emerge. No other company offers such potent capabilities in this space as July does.”
With offices in the U.S., the U.K., and India and a service footprint in more than 150 countries, July’s platform powers the mobile businesses of such brands as CNN, Intel, ESPN, the NFL, the NBA, NBC Universal, CBS, and Toys R Us. Before founding July Systems, Reddy was the founder and CEO of Unimobile, Inc. He has also been named one of MIT Technology Review’s Global TR 100 innovators.

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