Quark Software: The Heart of Publishing Diligence

Anamika Sahu
Saturday, May 3, 2014
Anamika Sahu
You wake up in the morning, pick the newspaper and glance through it. While you are on your way to the office, you scroll through your smartphone/tablet for the latest news. You reach the office; take your laptop and read through various whitepapers, infosheets and other marketing collaterals you have received. Today, content is consumed in different ways through a variety of channels which has pushed publishers to adopt ingenious ways to reach their readers. The challenges for the modern publishers are quite vast. They not only have to reach out to readers through diverse mediums like print, web, and smartphone/tablets, but also have to provide them the best customer experience. This has driven the industry in search of solutions that can help realize these goals.

With a vision to provide software that would lay the foundation for modern publishing, Quark Software Inc. was founded in 1981 in Denver and later spread its offices to London, Chandigarh, Paris, Hamburg and Tokyo. The company provides publishing software and solutions for customers of all sizes, whether professional designers or large organizations in the government, finance, manufacturing and publishing industries. Since its inception, Quark has been the soul of publishing industry. The company is in a fragmented market made up of several small players that sell only a portion of the total solutions. But what separates Quark from other players is its ability to provide end-to-end solutions from content creation straight through to delivery across different platforms. "Our customers across industries need solutions to help them respond to the rise of digital media and provide a better customer experience across all mediums," says Ray Schiavone, President & CEO, Quark Software Inc.

The four steps of publishing - create, manage, publish and deliver - are all enabled with Quark’s innovation. Quark’s technologies help enterprises streamline and automate publishing processes, create content for multiple media types, edit content without altering the layout, and review and approve content in a cloud-based workflow. While the flagship product QuarkXPress enables the design and layout of high fidelity content and its delivery through print and mobile devices, Quark XML Author is a plugin to Microsoft Word that helps create structured and smart content that automates the publishing process downstream. Additionally, the various modules of Quark Publishing Platform work together to automatically enable the assembly of content for different audiences and publications, creating an end-to-end publishing workflow. Quark App Studio turns print into interactive tablet experiences through HTML5.
Quark emphasizes understanding the challenges of its customers and engages them through interactive sessions that help guide the development of its software and solutions. This is how Quark has been at the cusp of innovation for 33 years serving clients such as Louis Vuitton, Peugeot, Living Media, Fitch Ratings, National Bank of Canada, Times of India, British Medical Journal, Irish Government, State of Connecticut and FedEx, among others. Quark has millions of loyal fans and plans to stir the market with the latest versions of existing products while launching new solutions to elevate the publishing industry to new levels, reduce time to market and lower costs.
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