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Online Advertisement Goes Viral with Indian SMEs

ST Team
Tuesday, March 1, 2011
ST Team
Indian SMEs are reaping the benefits of the Internet medium in every regard to grow their businesses and have left behind the traditional mediums like newspaper ads and outdoor ads to a large extent. Over 57 percent SMEs in India are using their website as a sales channel and get direct business leads from their websites. This was revealed by a study conducted by Google India to understand usage patterns and importance of online medium amongst the Indian SMEs. A total of 785 SMEs were part of the study.

Amongst the SMEs who have an online presence, 56 percent considers internet to be a cost effective medium in comparison to the traditional print and television mediums and 79 percent of SMEs believe that Internet advertising provides a greater reach. 62 percent of SMEs believe that the percentage of internet spend in the total advertising budget will increase significantly in the future.

Commenting on the study findings, Sridhar Seshadri Head of Online Sales Google India said, “While the absolute number of SMEs with an online presence is very low compared to actual businesses in India, we are pleasantly surprised to see increasing understanding amongst Indian SMEs to use the web for business growth. In the last two years, we have seen a significant increase in the number of businesses that have started to advertise online. SMEs are one of the key growth drivers for Google India. We undertook this study in order to understand the perception of these businesses towards online marketing.”
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