December - 2014 - Special issue > Brand of the Year - Car Rental

Carzonrent: Changing the Urban Mobility Culture in India

Anamika Sahu
Wednesday, January 28, 2015
Anamika Sahu
As the dust on the recent incident with a woman travelling in a rented car settles and the chaos and fiascos drops down; the security concern while renting a car still continuous to soar high on the mercury. A new culture in urban mobility is needed in order to deliver integrated and sustainable transport planning, and users need to adapt their attitudes and behavior.

Transport users must be central in mobility strategies because individual choices affect the sustainability and efficiency of urban transport systems. Too often, user requirements for reliable, safe and easy access are met by the private car, further contributing to urban congestion and pollution. The challenge is to find appropriate strategies that provide effective alternatives to entice drivers, passengers and pedestrians to adopt more responsible mobility.

Today, Carzonrent- the Urban Mobility Solutions provider in the country believes and delivers on one philosophy, you don't need to buy a car. Be it Self-drive, Radio Taxi, Corporate Car Rental, Intra-city, Outstation, Luxury Car Rental Hire and International Car Hire, Carzonrent delivers 360� on ground mobility solutions.

Established in the year 2000, Rajiv K. Vij incepted Carzonrent with a short-term objective of offering a safe and reliable medium of travel to customers and a long-terms vision to provide an alternate to buying a car. Carzonrent is the only company in India offering customers a mobility solution to have a car for as low as 20 minutes to as long as the lifecycle of the car. Carzonrent's portfolio strength lets it create product differentiation in all the segments � budget, economy and premium. "Our wide network base and the largest fleet size ensure that we are able to cater to every customer's need at any given point in time. In the coming financial year, we will be focusing on retail, through the largest network of self-drive and chauffeur driven services along with more tie-ups with the airports," explains Rajiv.

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