Identifying New Prospectus in Capital Venturing

Yatin Mundkar
Partner-Artiman Ventures
Thursday, October 31, 2013
Yatin Mundkar
Artiman based in Bangalore and California, is known for its white space investment strategy. The VC firm is sector agnostic and trans-disciplinary by design.

The cornerstone of Artiman Ventures technology-diversified investment strategy is investing in 'white spaces', which they define as large opportunities where a company has no identifiable competitors, and a market or technology lead of at least two months. They are the overlooked areas possessing immense potential but lingering in support. The white space investors look into investing in the sectors with fewer or no crowds and tend to move back in a trend forming sector.

Investing in current trends is not an option, but to support innovative ideas for business and to expand the existing small businesses. This is a unique strategy to adopt, get opportunities and invest in such markets.
The sectors to choose within the white space investing are plenty. Oberon - an agro based company, Aditazz – a construction company, Cellworks – a drug company, Prysm – developer of world's largest displays occupies this sector and in addition to that these are associated to trans-disciplinary domains. Trans-disciplinary areas include two or more technologies, wherein the industry concerned involves two or more technologies for its function.

There are few opportunities within the nascent technology sector. One of them is 'materials' that can impact on human life. The materials may be concerned to consumer products, industrial products, pharmacy or therapeutic industries. The other is associated with the application of analytics.

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