October - 2014 - issue > Startup of the Year - Data Analytics

Ideal Analytics: Transforming Customers into Partners with Inimitable Product

Susila Govindaraj
Sunday, November 23, 2014
Susila Govindaraj
Recent reports show that India is still the dominant leader in Analytics industry due to readily available talent and growing industry maturity.Though many companies are jumping on Analytics bandwagon, they getlost with garden-variety services. ButIdeal Analytics stands apart from the herd with sheer zeal, as they entered into the industrywiththeir expertise and comfort that lies in Analytics. Due to their high competency in developing inimitable products by amalgamating BI and data analytics in a completely web-based environment, Ideal Analytics paces leagues ahead of any direct competitors. The company's R&D wing is now a coveted group of technology leaders. Founded in 2010, IdealAnalytics initially launched their product in France and soon acquired VMware and Blackberry as their first two customers. Ideal Analytics is firmly founded on Indian soil with the firmest faith on Indian capability to serve the Global Market.

Though the company did not look to raise funds initially, they nurtured their brand solely based on the strength of their productdue to their limited capacity of marketing.In their initial days of inception, to manage cash flow, the company provided services and ploughed it back for product development. After launching cloud service additionally in 2011, Ideal Analytics spread out to UK, Australia, U.S., New Zealand, Mauritius and Malaysia. The company entered into Indian sales & marketing industry in 2013, and they knocked off the dominant market leaders in Indian healthcare industry.

Going through bouts of strategic challenges, Ideal Analytics optimized the logical processes in every step of their way. With hard-earned managerial skills, Ideal Analytics accelerated their sales by strategizing channel based sales, where they acquired numerous partners like Salesforce.com and others. Ideal has over ten OEMpartners, who integrate their products with Ideal Analytics.

Ideal has adopted 4E marketing strategy (Establish-Enable-Engage-Excite), where they establish partners and enable them to sell products by providing collaterals and vigorous training. The partners are engaged through continuous upload of updates and case studies in partner portal. The company excites them by driving revenues through Ideal Analytics' prominent lead generation process.

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