September - 2014 - Special issue > Company of the Year 2014 -Telecom Analytics

Flytxt: Creating Incremental Economic Value with Ground-Breaking Innovations in Big Data Analytics for Telcos

Susila Govindaraj
Monday, October 6, 2014
Susila Govindaraj
Running on the four wheels of V – Volume, Velocity, Variety and Veracity – the Telcos were much in the need of a fifth wheel called ‘measurable economic Value’ to grab better RoI. This advanced analytics technology provider to Telcos is engaged in developing ground-breaking framework & technologies to derive actionable intelligence from the huge data and innovative applications to consume these insights. Emerged at the time when Telcos moved along from infrastructure to services business and were emerging as customer experience providers, Flytxt decided to focus on developing framework and technologies to derive the insights and the applications to consume these insights to generate economic benefit for the Telco eco-system. Emerged as one of the pioneers in the telecom analytics space, the company strives to generate utmost economic benefit to the Telcos and empower them to build a sustained mutually rewarding relationship with their customers.

Sustained Measurable Outcome
Based on comprehensive multi-dimensional analytics framework, Flytxt’s platforms, technology solutions and services consistently generates sustainable measurable economic value for customers in terms of incremental revenues, margins, churn reduction or enhanced customer experience and loyalty. It aids with the RoI governance of Telcos that invests heavily on rolling out technologies while enabling faster and efficient decision making combining domain expertise and advanced machine learning driven analytics. This optimizes the value of customer engagement across any touch point. Flytxt is renowned as a trusted partner for CSPs (Communication Service Providers) that steer customer’s analytics strategy towards maturity with desired technology, functional capabilities, processes and skills.

Flytxt offers marketing consulting services based on a unique conceptual framework called Granular Propensity Association that supports man-machine collaborated decision making and agile delivery with a combination of on-site and off-shore consulting resources. The company tackles specific challenges related to transforming marketing KPIs by complementing Big Data managed services including identifying & integrating desired data sources, comprehensively addressing veracity issues, deriving insights through in-depth analysis and quickly creating specific programs. This not only enables Flytxt to devise a long-term partnership with clients but also to provide sustained measurable outcome through their unique impact-focused service delivery model focusing on agile delivery, global best practices and local adaptation.

Growth Driven by Innovation

Flytxt’s soul resides in innovation thus this hunger doesn’t satiate with just R&D where they have created many intellectual property and patents, but this pervades through all other functions including service delivery, marketing consulting, HR and Training. The company has partnerships with premier academic institutions like IIT to drive extensive research in advanced data analytics and machine learning algorithms to enrich their solution portfolio. The company has imbibed such excellence through their team of strong knights who cherish the core values of Integrity, Innovation, Excellence, Collaboration and Ambition. But during the initial days, it was a tough task to build an agile team to scale to meet the dynamic and highly specialized analytics and marketing requirements of growing clienteles. Transparent communication with employees and customers in the stimulating work environment enables Flytxt to create trust & confidence and to foster collaboration & inclusive growth. Flytxt continues to grow diversity amongst their multi-cultural team drawn from over 20 countries; thus offering the team unparalleled expertise in global market place. The team also regularly participates in technology conferences and their research papers have been recognized at various technology forums like IEEE.

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Reader's comments(1)
1:Well actually, Big Data is defined by 3Vs, not four. Veracity is not a measure of magnitude, rather it is a characteristic of all data. See my original piece form 15yrs ago first introducing the 3Vs (http://goo.gl/wH3qG) and further explanation on why other V\'s are not definitional: http://blogs.gartner.com/doug-laney/batman-on -big-data/
Posted by: - 07th Oct 2014
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