In My Opinion
Xavier Prabhu, Founder & CEO, PRHUB
Content marketing and PR are twins bound by the umbilical cord at birth, and together, they make for a potent weapon in the...
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Most Promising Marketing Companies - 2016
si Team
Over the years, the demand generation rivalry has revamped in such a way that the laps are fixed by the percentage of...
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Top 5 Creative Agencies - 2016
si Team
Witnessing massive internet proliferation, India today is chanting the SoLoMo (Social-Local-Mobile) mantra. Businesses that...
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Top 10 Demand Generation Companies - 2016
si Team
"Marketing is no longer about the stuff that you make, but about the stories you tell," said Seth Godin, the American author,...
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si Team
Most companies face the challenge, wherein their sales team spends too much time on generating leads rather than closing them....
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Top 10 Full Service Advertising Agencies - 2016
si Team
The hypercompetitive digital arena is fraught with agencies that promise to grab people by ears, yell at them through a...
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si Team
As digital advertisement spends are expected to cross Rs.255 billion in 2020, it is clear as crystal that digital is the future.
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Top 10 Market Research Companies - 2016
si Team
Coca-Cola strived to launch a sweeter version of their beverage when Pepsi emerged as their competitor in 1980s. But the public...
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si Team
As IoT infiltrates more and more consumer products and retail spaces, 'Nice to have' customer satisfaction tracking studies and...
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Top 5 Mobile Media Marketing Companies - 2016
si Team
Outsourcing or a managed service has never been a safer bet in the process of programmatic advertising. This has, in turn, led...
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Top 10 PR Agencies - 2016
si Team
In July last year, print and electronic media were vying for a byte from NIIT, hailing the skilling initiatives of the...
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si Team
Today, communication and its effectiveness can be achieved only through a strong understanding of the rapid movement and...
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si Team
The blurred line between PR's traditional and digital avatar has not only propelled companies (of all sizes) to jump into its...
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si Team
The public relations service is not about building solutions and finding bugs, it is just about being 'consistent'. The...
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Top 20 Digital Marketing Companies - 2016
si Team
Perturbed between what de facto social media is for, companies look to get more sales from the platform rather than branding;...
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si Team
BrandStory, a digital transformation company, is enabling brands to engage with their audience on the digital medium since...
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si Team
It is mostly a day dream for startups to break-even as early as three years of its inception. But The Cookie, a pride digital...
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si Team
Several companies are hi-jacked by disguised digital marketers on the name of digital transformation. What is offered to them...
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Top 10 Digital Marketing Companies - 2016
si Team
Hypothetically speaking, we live in a noisy digital marketing era, where marketers tend to outshout each other in a bid to ace...
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Great Place to Work for - 2016
Susila Govindaraj
The business-IT landscape is increasingly getting disrupted due to onslaught of cloud, data science, AI, and IOT adoptions on...
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CXO Insights
Veetika Deoras, Head - Brand Marketing & Corporate Communication, Tata Capital
Industry disruption has always withheld under itself great threats and greater opportunities. And while disruption is not a new...
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Siddharth Arora, Founder, ePaisa
Cloud computing, can result in many changes for small businesses. Although in India many small business owners might be...
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Eric Braganza, President, Haier - India
We can safely say that the entire Indian sub-continent is undergoing through a mass transformation of sorts, and internet and...
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CIO Insights
Mandar Marulkar, CIO, KPIT Technologies
Imagine an app which would allow you to check the food menu in your office cafeteria,use the e-wallet and even give...
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CEO Insights
Tamaal Roy, CEO, Biomatiques Identification Solutions
In today's times, hacking systems or breaking security codes has become quite easy. With the right tools, anyone can fake an...
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Monica Malhotra Kandhari, MD, MBD Group
The education sector in India as a whole, and the e-learning sector continue to be on a growth trajectory. This is unlikely to...
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Kalyan Muppaneni, Founder & CEO, Pi DATACENTERS
Crisis brings out the rigor and strength of a leader. Adversities are known to bring out a leader from the crowd or the best in...
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Girish Rowjee, Co-Founder & CEO, Greytip Software
Small and Medium Businesses (SMBs), designated by an upper limit of 250 employees, have their unique characterization when it...
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Rajeev Banerjee, Co-Founder & CEO, Right Tap
Customer care is mostly regarded as an 'after sales' function for businesses that are aimed at providing seamless user...
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Amitabh Sinha, Co-Founder & CEO, Workspot
Companies and founders start with an idea that idea gets mulled over and thoughts evolve. Over the first few quarters, they...
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Editorial
Anamika Sahu
Brands do not die a normal death. Neither a company becomes a reputed brand overnight. It is the work of cohesion and patience...
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