August - 2016 - issue > Top 10 Full Service Advertising Agencies - 2016

Havas Media Group India: An Integrated Media Agency Delivering Meaningful Marketing Solutions

si Team
Sunday, August 28, 2016
si Team
As digital advertisement spends are expected to cross Rs.255 billion in 2020, it is clear as crystal that digital is the future. Especially in India, the ad spend is expected to be the highest with its millennial consumers, who are multi-device, multi-platform and hyper-social. The secret to hooking them on will be right toned, experiential communication where advertising flows cross device without being too intrusive. Cracking this code successfully, Havas Media, a digital at its core global agency, is better equipped to take on the challenges in the marketplace and encash the opportunities. Catering to brands across industry in 135 markets as of 2016, the company has been consistently graded as a Top Media Agency by leading industry bodies such as RECMA (Research Company Evaluating the Media Agency Industry) and Campaign India (Haymarket Group) among others. In fact, brands like Quikr and Yepme were incubated at Havas Media and are still their growth journey partner.

"More than agency-client, we are brand-marketing partners with clients outlined by the fact that over 60 percent of our clients have been with us for 6+ years in our ten years of existence," says Anita Nayyar, CEO, Havas Media Group, India and South Asia. This integrated media company enriched with some of the industry's best data scientists, tools and analytical capabilities operates with a truly entrepreneurial mindset and the psychology and passion of a startup. This has turned them into the go-to agency for new age businesses in India. Reputed amidst the industry as a SMART agency, Havas is typically non-aligned and stays media neutral, while most companies have consolidated. This structure permits the company to be agile and responsive to learning, delivering and re-engineering, as it continuously strives to deliver meaningful marketing solutions through Meaningful Connections.

Indomitable Products & Solutions

Havas is the world's first agency to offer brands the opportunity to operate seamlessly across multiple Demand Side Platforms (DSP) with a single point of contact. Its programmatic solution - Affiperf Meta DSP, aggregates multiple assets using their APIs and then uses modelling and decision engines to allow traders to recommend wider, more sophisticated strategic options and monitor them. Havas Media Group's recently launched next-generation Meta Quality Barometer helps increase online inventory quality and tackles ad fraud which has plagued the industry. Besides offering media strategy, planning and buying across traditional media, the company also provides Mobext for Mobile Solutions, Ecselis for Performance Marketing and Socialyse, the Social Media Specialists on the Digital front.

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