New Delhi: Loginworks Softwares, an indigenous software development & IT services company, unveils a new service “Track Online Coverage” today in a run-up to the New Year. This service is for use by measurement/analysis services, PR agencies and corporates, to garner coverage about their clients, brands, competition and industry from news portals, online blogs and forums and articles online.

Commenting on the launch, “We hope to put an end to the manual process used by many PR agencies and even corporates with our tracking online coverage service. If coverage reporting is not accurate, or complete then measuring impact is a big concern and that is usually the case in any manual process”, said Mr. Dheeraj Juneja, Founder & CEO, Loginworks Softwares.

Tracking Online Coverage takes in the full spectrum where a brand makes presence online, and not just news coverage. Generally, corporates are interested to know where they are present in blogs, articles, forums and even particular websites in the online domain, other than news portals or e-papers.

Some companies wish to update their websites or database with latest news and information about them automatically. This service will also look into that aspect, where customized reporting is possible as per client requirement. Consequently, doing away with any manual formatting and also, reporting the complete coverage by categories (by date, headline, page and publication and other criteria); not just coverage clips or links to the coverage alone.

Ensuring PR relevance on a brand campaign or a product launch or a new spokesperson by tracking scale of coverage obtained, across web in terms of news or articles or blogs or discussions helps in measuring impact of a particular activity or promotion.