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Mike Gauba

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Mike Gauba

High Technology Marketing Consultant

Mike Gauba is a member of:

Family Background

I come from a family of teachers - my father retired as professor and vice principal Govt. Dental College Amritsar and my mother, a doctorate in history and urbanization retired as Vice Principal DAV College for Women Amritsar. My brother is a Pediatrician

Contribution to the field

I have established a high technology marketing consulting practice. It is critical to today's times as more than 99% high technology products including mobile services either fail or struggle for the lack of adoption.

Importance of Marketing

My consulting is total dedicated to marketing

Role in an organization

I am the Chief Consulting Officer and am responsible for bringing new business and offering consulting to address the

Recommended Courses and Certification

Strategic thinking

Importance of STP

Extremely important in marketing.

What can be achieved

Infinite

Growth Prospect in marketing

Marketing is not a well understood domain for people think business development and sales are marketing. There are some overlaps but marketing is a different kettle of fish

Importance of 4ps

Extremely - provides a guideline for designing a marketing strategy

Brief yourself

I would like to work with the young companies/start ups who are in the digital space and help them succeed in the market. The mortality rate of these companies is very high

Achieving Targets

Help them to focus and be consultative in their approach besides keeping them posted on new market development and newer challenges. Also tutor them products - their scope and applications

Marketing

Marketing is as important as sales. By marketing I mean building a value proposition and effectively communicating that to the human mind

Future prospect

My practice in high technology marketing is anti thesis of FMCG and commodity marketing and practices, however there is little appreciation of this fact. Most companies apply FMCG/Commodity marketing practices to high technology products and achieve very disappointing results.

Branding

Extremely - the idea of the whole marketing exercise is to create a brand that helps to differentiate and excites people to invest