Aravind Vg
Marketing Manager
EnteCity.com
Could you tell us briefly about your family background?
My father is running a family business,restaurant.My mother is a home maker & have a sister,doing BCA
Required Reading:
Marketing management by Philip kotler, First, Break All the Rules by Gallup's Marcus Buckingham and Curt Coffman, Now Discover Your Strengths by Marcus Buckingham
The Decisions That Matter
After my first job, i got two major opportunities, one as sales manager @ Bajaj Allianz & another as Manager Marketing & HR @ EnteCity.com. I took the decision to join EnteCity.com, as it is a startup business $ i can contribute much to the organization.
Career Profile:
Market Research,Proper & effective marketing of my company, brand building,controlling & coordinating Marketing executives. My HR role include recruitment, appraising, control & coordinate all the staffs of my organization.
Job Profile:
oversee all marketing, advertising and promotional staff and activities. To establish marketing strategies to meet organizational objectives. Evaluate customer research, market conditions, competitor data and implement marketing plan changes as needed.
The Journey So Far:
I started my career as a Business Development Executive, i had worked hard & studied what is real marketing, which is different from what we study academically. I only spent 6 months in that position & now joined as a marketing manager
Role Model:
My role model, who inspired me a lot is my professor, Mr saffarulla khan who is a dynamic personality & a person who knows better mangement.
Working Life Management:
when i work, i work with complete dedication. when it comes to family and other issues i make my time for dealing that also.
Plans For The Future:
As a entrepreneur
Advice For New Professionals:
when it comes to marketing , freshers have to struggle a lot, but if you do your part well, you will be rewarded like anything.
Degrees That Matter:
A MBA degree in marketing will provide you the best practices in marketing
Done Differently:
I would start my own firm which deals with marketing solutions.