Will Intel Conquer The Mobility Space?


Bangalore: Intel, the world’s largest chip manufacturing company, is all set to take the mobility space by storm this year by partnering with Indian original equipment manufacturers such as Micromax, Lava and Karbonn, and release a series of tablets and two-in-ones.

Anand Ramamoorthy, Director of South Asia consumption sales at Intel said, “We want to be a relevant player in 2014 and the leader in 2015. We have the building blocks, we understand the channel much better, and we have learnt how things are sold in India. What has not worked too well has been our inability to have a sustained product beat rate in the mobility space. Smartphones and tablets are an area where "you have to innovate much faster" and introduce new platforms every six to nine months”.

Intel is betting on Bay Trail, a family of processors and systems-on-chip it released last year, to lead the mobility space.